HomeAway® invites guests to sleep in the Eiffel Tower for the first time

PARIS -- HomeAway, the world leader in vacation rentals, is giving guests from around the globe a chance to make history as the first to ever sleep over in the world's most iconic landmark: the Eiffel Tower.

Starting today, travelers can enter a contest at homeaway.com/eiffel-tower to win an extraordinary vacation to Paris this summer, including the opportunity to stay in the exclusive, custom-built accommodation inside the Eiffel Tower during the UEFA EURO 2016™ football tournament by answering the question: What would you do if the HomeAway Eiffel Tower Apartment was all yours for a night?*

"For over a decade, HomeAway has brought loved ones together to create unforgettable experiences in whole home vacation rentals in more than 190 countries," said Brian Sharples, co-founder and CEO of HomeAway. "Now we present this unprecedented Eiffel Tower history-making adventure, guaranteed to provide the most epic vacation memories of a lifetime."

Four lucky winners from different corners of the world, along with up to five additional guests each, will sleep on the first level of Paris' top real estate location and wake up to breathtaking views of the city's most recognizable attractions like the Arc de Triomphe, the Grand Palais, Sacre Coeur on Montmartre and the Seine River. The overnight stays in HomeAway's Eiffel Tower Apartment will take place June 23, June 28, July 4, and July 8, and each group of guests will enjoy a sumptuous gourmet dinner created especially for them. The vacation package also includes three additional nights in Paris at a luxurious HomeAway vacation rental and round-trip transportation. The winners will be announced on June 10, the day the tournament kicks off in Paris.

French interior designer Benoit Leleu will partner with HomeAway to create a temporary, family-friendly first-of-its-kind living quarters installed in the Eiffel Tower, complete with bedrooms and an inviting lounging area with stunning views. The global community and HomeAway fans are invited to help shape the space's final design elements through a #EiffelTowerAllYours crowdsourcing campaign on HomeAway's social media channels, including Facebook and Instagram.

"Creating a temporary dream vacation property inside this world-renowned monument reflects our offering of private and comfortable accommodations perfect for making long-lasting vacation memories," said Mariano Dima, chief marketing officer of HomeAway. "This concept is an extension of our 'It's Your Vacation, Why Share It?' campaign that shows the benefits of whole home vacation rentals."

HomeAway is the national sponsor and global official fan accommodations provider for the UEFA EURO 2016. In addition to the sleepovers, the company will host football-related events in the HomeAway Eiffel Tower Apartment to complement the tournament sponsorship as well as other activities for thousands of Parisians, tourists, and football fans to enjoy from June 10 through July 10, 2016.

"We are looking forward to helping prompt tourism to Paris, the most visited city in the world, where travelers have turned vacation rentals from an alternative to a preferred way to stay," said Dima. "We will be making further announcements about more events this summer in the HomeAway Eiffel Tower Apartment."

Media Contact

Melanie Fish

US PR Manager [email protected] 512-592-4431