TRUMP HOTELS Announces New Brand Concept Luxury Brand Poised for Continued Success in 2016

TRUMP HOTELS has announced a new hotel brand concept developed in response to the massive growth of the technology-centric "we" economy. With a name yet to be announced and a brand personality that is genuine, engaged and agile, the brand will target travelers who want to connect with others in energized social spaces.

TRUMP HOTELS has announced a new hotel brand concept developed in response to the massive growth of the technology-centric "we" economy. With a name yet to be announced and a brand personality that is genuine, engaged and agile, the brand will target travelers who want to connect with others in energized social spaces.

"This is a great time for TRUMP HOTELS as we target a new and different type of guest with the same Trump standard of quality and excellence," said Eric Danziger, Chief Executive Officer of TRUMP HOTELS. "We also continue to enjoy strong performance across the portfolio and are very excited about the imminent opening of three high profile properties: Trump International Hotel Washington, D.C.; Trump International Hotel & Tower Vancouver; and Trump Rio de Janeiro Hotel."

The TRUMP HOTELS brand maintains a robust development pipeline, with opportunities in both national and global destinations including Dallas, the Dominican Republic, Frankfurt, London, Munich and Tel Aviv.

More information about TRUMP HOTELS and guest reservations are available at www.TRUMPHOTELS.com.

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For more than four decades, The Trump Organization has set new standards of excellence in luxury real estate development representing the highest level of excellence in Five Star Luxury Hotels, Championship Golf Courses, Global Realty Services, Residential & Commercial Buildings, Property Management, Entertainment, Dining, Retail and more. With this enduring commitment, The Trump Organization is recognized as the preeminent developer of some...

Trump Hotels™ is a family enterprise with a history of providing extraordinary customer experiences. The brand's exceptionally designed hotels in iconic locations put guests at the heart of each destination. Led by seasoned hotel industry veteran Eric Danziger, Trump Hotels is part of The Trump Organization, helmed by Donald Trump Jr. and Eric Trump.