Grupo Hotusa makes its debut in Africa with its first hotel in Casablanca

The group's hotel division, Eurostars Hotel Company, is opening the Eurostars Sidi Maarouf in Morocco, a four-star hotel with 115 rooms located in La Colline district.

Eurostars Hotel Company, the hotel division of Spain's Grupo Hotusa, is starting in Africa with the opening of its first hotel in Morocco, the Eurostars Sidi Maarouf 4*. With this latest addition, the company has now reached 158 hotels in 16 countries in three continents and has opened the door to a destination where it intends to expand its portfolio in the coming months.

Eurostars Hotel Company, the hotel division of Spain's Grupo Hotusa, is starting in Africa with the opening of its first hotel in Morocco, the Eurostars Sidi Maarouf 4*. With this latest addition, the company has now reached 158 hotels in 16 countries in three continents and has opened the door to a destination where it intends to expand its portfolio in the coming months.

The president of the Grupo Hotusa, Amancio López Seijas says that "having a hotel in Africa was an objective we have had for a long time; we are sure that this will be the first of many. We have a lot of expectations in Morocco, a destination that has a great potential for growth in the urban segment"

The Eurostars Sidi Maarouf 4* is a new-build modern hotel, located in the La Colline district in the south of Casablanca. It stands out for the elegance and comfort of its facilities, perfect both for pleasure trips and for business trips or small business meetings. The hotel has a multi-purpose hall and two event halls with natural light, both perfect for holding company meetings. The rest of its facilities include an outdoor swimming pool, gymnasium, massage room and yoga room.

The Spanish company has another project on course in Casablanca and is willing to analyse opportunities in Morocco or other African countries, by means of lease contracts, management contracts with purchase of the building or other mixed options, such as franchise. According to Amancio López, "we believe that our know-how, based on over 20 years' experience running hotels, can be perfectly replicated in several African destinations."

Grupo Hotusa 

Set up in 1977 and with headquarters in Barcelona (Spain), Grupo Hotusa is a dynamic organisation composed of different companies related to the most diverse areas of the tourism sector. Aside from Eurostars Hotel Company, the organisation includes the world's biggest hotel consortium, Hotusa Hotels, with over 2,700 associated hotels worldwide; the hotel representative Keytel and the Restel reservation centre.

Development Development Africa Morocco Casablanca

Grupo Hotusa is a dynamic organisation comprising numerous companies involved in various areas of the tourism sector. With more than 47 years of history, the Group operates in over 130 countries, employs 6,000 people, and generated more than €1.4 billion in revenue in 2023.The company is organised into three business units: hotel services, operating under the Keytel umbrella, which is the world’s largest consortium of independent hotels with...

In 2005, Hotusa Group created Eurostars Hotels, which would become the first brand of the Eurostars Hotel Company chain. This was, and still is, a collection of high-end establishments, strategically located in the historic centre or near the financial districts of cities, which stand out for their cultural uniqueness. The brand would later be joined by Exe Hotels, Ikonik Hotels and Crisol Hotels.