HSMAI Names Revenue Management Professionals of the Year, Vanguard Lifetime Achievement Award Honouree for 2016

The Hospitality Sales and Marketing Association International (HSMAI) is honoured to name Dr. Ravi Mehrotra, who co-founded IDeaS Revenue Solutions in 1989, with the Vanguard Award for Lifetime Achievement in Revenue Management, for his accomplishments and contributions to the hospitality industry and the revenue management discipline.

The Vanguard Award for Lifetime Achievement in Revenue Management has only been awarded once before and honours revenue management professionals who have left an indelible mark on the field of pricing and revenue optimisation in the hospitality industry. It recognises individuals who have spent a major portion of their careers in the revenue management profession and have contributed to the betterment of the industry in a significant and lasting way, over an extended period of time.

Dr. Ravi Mehrotra co-founded IDeaS Revenue Solutions in 1989 and has been central to growing the business into a leading global, cloud-based revenue management solutions provider with more than 7,000 clients worldwide. Today, Dr. Mehrotra remains an active and hands-on president and chief scientist at IDeaS, passionate about researching increasingly sophisticated methods for dynamic pricing that optimize expected profits over longer periods of time.

"In Asia Pacific, Dr. Mehrotra and IDeaS introduced revenue management to the region, acting as teacher as well as vendor. IDeaS has supported HSMAI to establish and grow an association to support the professional development of staff in the revenue discipline," said Jackie Douglas, President, HSMAI Asia Pacific.

"One of the true pioneers in the field of revenue management, Dr. Ravi Mehrotra has left a lasting positive legacy on the Asia Pacific Hotel sector. Through his and IDeaS' commitment to making intelligent revenue management solutions accessible across the region, Dr. Mehrotra has helped countless Asia Pacific hotel groups and individual property owners operate more sustainably and profitably through attracting the right guest, at the right time, for the right price. The regional leadership team at IDeaS would like to congratulate Dr. Mehrotra on his HSMAI Vanguard Lifetime Achievement Award. It is a wonderful recognition to Dr. Mehrotra's tireless and passionate commitment over the years to help hotels improve their approach to pricing and enhance their operations," said Rachel Grier, Managing Director Asia Pacific for IDeaS.

Dr. Mehrotra was honoured at HSMAI's 13th Revenue Optimization Conference (ROC) in New Orleans on June 22nd. The conference annually attracts more than 500 revenue management leaders to discuss the latest trends and best practices in the industry.

"HSMAI is thrilled to recognise these individuals who exemplify leadership and have proven themselves in a discipline that has transformed the performance of the hotel industry – and continues to evolve daily," said Bob Gilbert, CHME, CHBA, president and CEO of HSMAI.

Nominations for the Revenue Management Professional of the Year Award and Vanguard Award for Lifetime Achievement in Revenue Management come from HSMAI chapters and the industry at large, and nominees represent the very best in revenue management. Nominees are judged by a panel of revenue management leaders on a variety of criteria.

Media Contact

Charlene Porfida

Director of Marketing HSMAI Asia Pacific [email protected]