Leading Consulting Firm Merges with Resources For Leisure Assets (RLA) To Create A New Paradigm in Global Hospitality Wellbeing Asset Management In The USA

Sonoma, California -- Resources for Leisure Assets (RLA), an international hospitality consultancy, has merged with Curry Spa Consulting (CSC), to form RLA USA LLC - A full service independent advisory that will pioneer the concept of wellbeing hospitality to the USA with a focus on optimizing the return on investment for the owner in addition to operations and development.

The wellness industry has evolved significantly to become a buoyant multi-faceted industry, with a $3.4 trillion global market. During a recent interview, Roger Allen, RLA Group CEO, made these comments: "The indicated value of the wellness market is just one side of the coin because hospitality based wellbeing assets have often been challenged without a firm basis on investment criteria, bottom line performance and return on investment."

RLA USA LLC, located in Sonoma, California, will integrate decades of hospitality and wellness expertise to RLA and their global wellbeing hospitality advisory firm. RLA provides accountability, performance measurement and asset management to optimize the financial potential of every asset. Providing market assessment and feasibility while being paired with a financial performance forecast, RLA will valuate wellbeing opportunities. Through a wide range of factors, full exploration of various short and long-term market dynamics, relative costs, and performance criteria will be evaluated in order to develop a business platform that will deliver the highest possible financial returns.

President of RLA USA LLC, Lynn Curry states; "Wellbeing is often an afterthought to real estate developments, and owners are rarely provided with transparent investment information to make informed decisions about how their assets are optimized within their portfolio. Through this merger, RLA USA LLC can now provide that accountability in the USA to deliver better returns to owners and be a valuable resource to property operators."

Lynn Curry has 30-years' experience and know-how in the wellbeing and hospitality industry, and has worked with high level developers and operators including Ritz-Carlton Hotels & Resorts, Four Seasons Hotels & Resorts, Rosewood Hotels, plus numerous luxury casino brands in North America.

"This merger between RLA and CSC increases RLA's global market intelligence and creates a compelling international resource to meet the fast-changing market trends impacting the wellbeing hospitality marketplace". Roger Allen, RLA Group CEO.