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Press Release Markets & Performance

Zagreb and Belgrade, ugly ducklings no more? - Horwath HTL Report

Positive changes in macroeconomic environment and increased business activity in Croatia and Serbia, pushed Zagreb and Belgrade to become visible and more interesting to tourists and investors. A notable, double-digit annual growth in number of overnights in both Zagreb and Belgrade over the past couple of years, together with constantly improving air accessibility, indicate the cities have potential to become new hot spots in this part of...

Horwath
Belgrade, Serbia

Positive changes in macroeconomic environment and increased business activity in Croatia and Serbia, pushed Zagreb and Belgrade to become visible and more interesting to tourists and investors. A notable, double-digit annual growth in number of overnights in both Zagreb and Belgrade over the past couple of years, together with constantly improving air accessibility, indicate the cities have potential to become new hot spots in this part of Europe. Existing gaps in specific accommodation types open space for smart investments, that will capitalize on new markets that show interest for both cities and further support their increasing market performance.

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Sophie Rayner

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Markets & Performance Markets & Performance Europe Serbia Belgrade
Horwath
Consultant

At Horwath HTL, our focus is one hundred percent on hotel, tourism and leisure consulting. Our services cover every aspect of hotel real estate, tourism and leisure development. Our clients choose us because we have earned a reputation for impartial advice that will often mean the difference between failure and success. Each project we help is different, so we need all of the experience we have gained over our 100-year history.