Hard Rock International Announces Launch of Hard Rock Hotel Shenzhen

Brand Slated To Open First Mainland China Property In Summer 2017

Hard Rock Hotels announces the launch of its first hotel in China, Hard Rock Hotel Shenzhen. Slated to open in summer 2017, the new Hard Rock property will offer a luxury stay for modern travelers who are seeking a reprieve from traditional accommodations. Blending pop culture and premium hospitality, Hard Rock Hotel Shenzhen promises a host of world-class leisure, dining and entertainment options and the thread that unites them all – music.

Hard Rock Hotels announces the launch of its first hotel in China, Hard Rock Hotel Shenzhen. Slated to open in summer 2017, the new Hard Rock property will offer a luxury stay for modern travelers who are seeking a reprieve from traditional accommodations. Blending pop culture and premium hospitality, Hard Rock Hotel Shenzhen promises a host of world-class leisure, dining and entertainment options and the thread that unites them all – music.

Destined to become a new landmark in the Guangdong region, Hard Rock Hotel Shenzhen will continue the brand's tradition of presenting memorable moments through music. Whether a guest prefers rap, pop, reggae or R&B, travelers can experience an unparalleled music amenity program –The Sound of Your Stay - offering complimentary in-room Fender guitars and DJ-equipment.

Throughout the property, guests will enjoy rare and valuable memorabilia on display. Carefully chosen from Hard Rock's world-famous, 80,000+ piece collection, each prized piece celebrates legendary music icons from around the world.

The 258 rooms and suites feature a creative mix of music-inspired décor and modern Chinese elements. A range of high-end accommodations, including Studio Suites, Rock Royalty Studio Suites and Rock Star Suite®, provide the ultimate all-access pass to a luxury VIP experience, as well as stunning views of the surrounding area

While music soothes the soul, food satisfies the senses and Hard Rock Hotel Shenzhen will boast a variety of dining destinations. Travelers can choose from the signature Hard Rock Cafe, a rooftop restaurant and pool bar, The Cake Shop, GMT+8 Lobby Lounge or browse the all-day offerings at Sessions. Other facilities include the Body Rock® fitness center, Rock Shop®, and Roxity Kids' Club for budding little rockstars. Hard Rock Hotel Shenzhen will also feature more than 1,000 square meters of event and meeting facilities.

"We are proud to bring the Hard Rock Hotel experience to Mainland China where consumers are equally passionate about music and travel," said Peter Wynne, Area Vice President of Operations - Asia Pacific Hotels, Hard Rock Hotels. "While Hard Rock Hotel Shenzhen will offer a one-of-a-kind luxury experience, guests can expect the same music-centered fun as other Hard Rock Hotels around the world. As our brand has proven over the years, nothing is more universal than a love of music and having a great time."

Located in the famed Mission Hills Centreville, Hard Rock Hotel Shenzhen offers convenient access to the world's number one golf course and close proximity to an extensive range of leisure, wellness and entertainment offerings. Hard Rock Hotel is located 45 minutes from Shenzhen Bao'An International Airport and 35 minutes from the city center.

Development Development Asia Pacific China Shenzhen

Hard Rock International (HRI) is one of the most globally recognized companies with venues in 248 locations spanning 76 countries that include owned, licensed or managed Hotels, Casinos, Rock Shops®, Cafes and Hard Rock Live concert halls. Beginning with an Eric Clapton guitar, Hard Rock owns and showcases the world's most valuable collection of music memorabilia at more than 83,000 pieces.

Hard Rock Hotels is an award-winning internationally recognized leader in the hospitality industry – offering world-class entertainment, contemporary designs, incomparable service and one-of-a-kind brand amenities, catering to modern travelers who seek a reprieve from traditional, predictable properties. Driven by integrity, philanthropy and unparalleled guest experiences, the brand adorns 33 distinctive hotels in the world’s most enviable...