Industry Update
Supplier News28 June 2017

TrustYou Strengthens Its Market Presence in France and Belgium With Balladins Hotels Cooperation

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Munich, 28 June 2017 – Balladins Hotels offer a great hotel experience at a fair price with its 2- and 3- star hotels across France and Belgium. In order to utilize guest reviews better to improve operations and add value to their brand, Balladins Hotels decided to rely on TrustYou, the world's largest guest feedback platform. The easy-to-use tool enables the hotel chain to manage, analyze, and respond to all guest reviews from across the web. The sophisticated survey solution, embedded into the platform, helps to conveniently gather post-stay feedback and receive first-hand information from guests after their stay. A higher review volume leads to a better online reputation and visibility. This will help Balladins to increase their number of bookings and, ultimately, its revenue.

"Parntering with Balladin Hotels is a significant step for TrustYou to strengthen our presence in the French speaking market. We are very excited to be the chosen review platform and we are convinced that the analysis and management of guest feedback will contribute to Balladin Hotels' overall success. Reviews are the second most important decision-making factor after price when travelers are booking a hotel.* It's more important than ever to be ahead of your online reputation", says Vincent Roux, Director Enterprise French Speaking Markets at TrustYou.

Balladins Hotels represent a core brand of the Dynamique Hôtel Management Group and look back on more than 30 years of experience in the hospitality industry. Close communication with the guest and maintaining a personal touch are their main targets to ensure guest satisfaction.

"TrustYou complements our customer centric approach", mentions Fabrice Beyer, Commercial & Marketing Director at Balladins Hotels. "With the convenient portfolio view, we can now see the reputation, performance, sentiment, and response rates for all 63 hotels combined as well as individually for each property. One of the major reasons we chose TrustYou is because we are able to solicit, analyze, and reply to all reviews. This way we can make sure we value every guest individually and further improve our offers based on solid information."

More information about TrustYou can be found at

*See White Paper "Consumer Research Uncovers Travelers' Online Search and Booking Behaviors", 2017

About TrustYou

TrustYou helps companies win through the power of listening and provides a guest feedback platform that makes listening to customers easy, powerful, and actionable. The platform unlocks the potential of guest feedback and helps to:

  • Create unlimited opportunities to listen and respond to guests' needs.
  • Understand all reviews across the web and make better business decisions.
  • Publish hotel reviews on the website and on Google and allow positive feedback to influence bookings.

TrustYou empowers companies to earn trust, make better decisions, and ultimately, win.

Find more information on TrustYou and our feedback platform on

Katharina Heitmann
Marketing Director
Phone: +49 89 55 27 35-116
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