The Raphael Hotel Earns 20% Increase In Website Conversion
A Case Study On Why Focusing On Personalized Guest Experience Wins
Brewer Digital Marketing, a leading provider of innovative hotel software tools that serve more than 10,000 hotels worldwide, announced the launch of The Raphael Hotel's new website. This historic Kansas City boutique hotel is part of the Autograph Collection by Marriott International, and managed by Lighthouse Property Management.
Brewer Digital Marketing, a leading provider of innovative hotel software tools that serve more than 10,000 hotels worldwide, announced the launch of The Raphael Hotel's new website. This historic Kansas City boutique hotel is part of the Autograph Collection by Marriott International, and managed by Lighthouse Property Management.
While the hotel's website was already performing relatively well, the ever-changing search landscape brought with it many new and untapped revenue opportunities. Lighthouse Property Management partnered with Brewer Digital Marketing to design and build a new website—focused on personalized guest experiences—with the hopes of driving higher engagement and better conversion.
"Always remember that the customer is the star, and personalizing content is what will make your hotel stand out in a very saturated space," says Brad Brewer, CEO of Brewer Digital Marketing. "When your hotel's website has the ability to sense and adapt to what each traveler wants, you'll get more conversions, traffic, and repeat visitors—and overall happier customers. That's exactly what we strive for when developing websites for our clients."
Brewer Digital Marketing built the new website on their Hotel Marketing Web Platform, which leverages modern structured markup conventions and earns Rich Results in Search. The platform takes standard HTML web pages and turns them into searchable objects that can change and adapt based on a customer's search intent.
Within a month's time, the new site delivered the following results:
- Web Traffic - The hotel's web properties are saturating search results with new and increasingly relevant content that travelers find useful:
- +20% in Google Search click-through rate
- +77% in organic search traffic
- +129% in local search traffic
- Consumer Behavior - Visitors are finding the site relevant to their search intent:
- +59% in sessions
- +66% in pageviews
- -51% in bounce rate
- Online Conversion - Travelers are finding the hotel's offerings fit their lodging criteria:
- +10% in conversion rate
- +20% in total conversions
"The results for The Raphael have been impressive and immediate since the launch of the new site," said Steve Miller, Director of Operations, Lighthouse Properties, owner/operator of the hotel. "The progressive web app platform delivers relevant information more quickly than any of our previous sites – which we believe accounts in addition to structured markup for the increased traffic, and more importantly, bookings." Brewer Digital Marketing was able to achieve these results in a short period of time by following best practices in search and by using the latest structured data conventions for hotels, including Hotel Rooms, Restaurants, Events, Offers, and Tourist Attractions.
About Agentic Hospitality
Agentic Hospitality is an infrastructure-level AI Cloud platform dedicated to empowering hotels and resorts to reclaim the guest journey, enabling direct bookings through AI-native channels, and drive profitable revenue growth. Developed in collaboration with Brewer Digital and deployed across Google Cloud and Vertex AI, Agentic Hospitality transforms guest interactions into rich intent based signals, and loyalty-enhancing orchestration in real time. Inspired by 12 years of architecting modern commerce platforms for Travel + Leisure Co., G6 Hospitality, RLHC, La Quinta, Red Roof, Drury Hotels, Margaritaville Resorts, and Sports Illustrated Resorts. Scalable across independent hotels, resort groups, and enterprise hospitality brands, Agentic Hospitality redefines the future of frictionless, AI-driven hospitality. The company is powered by a best-in-class ecosystem of technology partners, each chosen for their leadership in AI, automation, data orchestration, and hospitality infrastructure. Players include: Google Cloud (Infrastructure layer, Vertex AI, Vertex Model Garden, Identify Management, and native OpenAI API compatibility); Brewer Digital Marketing (Full-stack platform integration, including Schema Adapter, TravelOS Model Context Protocol (MCP), and Booking Engine Adapter); Amadeus (CRS); Okta, Auth0 (SSO); Salesforce, Snowflake (CRM); Cloudbeds, Infor, Oracle Hospitality, Maestro PMS; PayPal, Braintree (Payments); Quantum Metric (Session replay, Felix AI generative summaries, and behavioral analytics); Ad agencies (Dynamic CRM-based personalization and paid media optimization); and Little Buddy Agency (Automation meets creativity using human–AI hybrid tools to craft smarter, more engaging brand experiences). Visit Agentic Hospitality.
Media Contact
Brewer Digital Marketing
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