EyeforTravel Announces Partnership with SimpliFlying Airline Marketing Innovations Lab
EyeforTravel has partnered with Simpliflying to create an exclusive 2-day Airline Marketing Innovations Lab, taking place alongside the 19th Annual North America 2017 Summit on the 19th and 20th October at the Mandalay Bay Las Vegas.
EyeforTravel has partnered with Simpliflying to create an exclusive 2-day Airline Marketing Innovations Lab, taking place alongside the 19th Annual North America 2017 Summit on the 19th and 20th October at the Mandalay Bay Las Vegas.
Specifically designed for airlines, this event will be attended by over 60 of the most innovative airline marketing leaders. The lab will focus on business- critical trends facing the airline industry including brand & personalization, crisis management, real-time customer service, loyalty and more!
Previous labs have been held in Singapore and London.
Dennis Owen, Group Social Media Manager at Cathay Pacific says, 'The thing I find most valuable about the lab is the opportunity to talk to my counterparts. The things you're struggling with or trying to figure out, everybody is too. In terms of airline conferences, this is my favourite by far'.
The focus topics for this year include:
- Social customer care
- Crisis communications
- Driving revenue from social/ mobile
- Brand personalisation
- Brand loyalty
- Big Data
You can expect senior level industry speakers and attendance from globally renowned brands including Cathay Pacific, Southwest Airlines, Virgin America, Japan Airlines, American Airlines, WestJet, Lufthansa and many more!
This is a fantastic opportunity to participate in intimate roundtables, panel discussions, and practical live experiments – helping you gain insights and develop solutions to the most pressing challenges facing airlines today.
The Airline Marketing Manifesto 2020, developed by Shashank Nigam, Founder& CEO of SimpliFlying states "Together we recognise how airline marketing has evolved. We aim to identify the key airline marketing truths going forward into 2020, and commit to agree on how airlines can succeed in the age of the 'connected traveller".
To find out more about the Airline Marketing Innovations Lab, visit http://events.eyefortravel.com/travel-distribution-summit-north-america/simpliflying-lab-las-vegas.php
For any further questions, contact – Renu Kannu @ EyeforTravel. Details below.
Renu Kannu
Project and Content Director | Eyefortravel
W: +44 20 7375 7197
[email protected]
About Reuters Events
Reuters Events is a community where the world’s top online travel brands – from hotels to airlines, online travel agents, cruise, car hire firms and more – come to meet to drive forward growth and innovation in the industry.
We know that working in the turbulent online travel industry is as exciting as it is challenging. In this constantly evolving market place, we appreciate that keeping up with the pace of change can be tough, not to mention time consuming. You need the right information, contacts and strategic insight to succeed.
Established in 1997, by Tim Gunstone, we offer a diverse product portfolio including industry analysis, insights, research, webinars, reports and conferences to suit the needs of our clients.
Our clients read as a who’s who of online travel. From major hotel brands to new startups, we help our 80,000 strong customer base make better decisions, build better brands, close the most lucrative deals and ultimately sell more of their product. After all, increasing travel brand profit margins in the cutthroat travel industry is the name of the game!
No other online travel intelligence provider has been charting the growth of online travel as long as we have. We were here at the inception of online travel and we know the industry inside out. What’s more, we’re a small, friendly team. Forget impersonal hierarchies, we like to get to know our customers and work towards their exact needs.