Industry Update
Supplier News12 September 2017

A New Look for a Historic Chicago Hotel’s Website

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The Blackstone, a historic Chicago property, was looking to revive their online presence and communicate a luxurious experience through a new website. As a new addition to the Autograph Collection, they were in need of an online identity as unique and stunning as their hotel. The Blackstone teamed up with HEBS Digital to create a superior, revenue-driving website that showcases all of the exceptional features of this breathtaking property.

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The new responsive website includes:

  • Rooms Showcase Module to show off the lavish guest rooms and iconic suites with mesmerizing views of Lake Michigan and Grant Park.
  • Press Room Module for website visitors to browse through the latest news and articles and read guest reviews.
  • A custom Wedding Page which allows the Blackstone to distinguish their multiple venue spaces and wedding services.
  • A custom History Timeline to tell the unique story of The Blackstone and how it has evolved into one of the most admired hotels in Chicago.

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The Blackstone's fully responsive website follows many current design and content trends. Streamlined visual navigation, minimalist design, and visual cards work together to create a compelling story seamlessly across devices. With the knowledge of these trends and through the thorough study of the hotel's brand guidelines, HEBS Digital crafted a website that is not only visually captivating, but also revenue focused.

Powering this modern in design and its merchandising capabilities is HEBS Digital's award-winning, proprietary smartCMS® Website Technology Platform. The smartCMS® drives direct bookings via its more than 30 revenue-generating modules and has deep connectivity with the hotel's Marriott booking engine.

Take a look at The Blackstone's new website, and click here to view more cutting-edge websites built and designed by HEBS Digital.

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ABOUT NEXTGUEST

NextGuest Digital uses the latest in digital marketing technology to assist hotel brands in crafting their digital presence. Through the agency's smartCMS®, Content Personalization Engine, Smart Data Marketing, and other innovative initiatives, hoteliers see a drastic boost in direct bookings, as well as lower distribution costs and an increase the lifetime value of guests. NextGuest Digital is part of NextGuest, an all-encompassing partner that helps hoteliers acquire, engage, and retain their next guest. Based in New York City, the company is comprised of NextGuest Digital, CRM, Labs, and Consulting. www.nextguest.com | (800) 649-5076 | [email protected]

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Mariana Mechoso Safer
Phone: 212-752-8186
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