A New Look for a Historic Chicago Hotel’s Website
The Blackstone, a historic Chicago property, was looking to revive their online presence and communicate a luxurious experience through a new website. As a new addition to the Autograph Collection, they were in need of an online identity as unique and stunning as their hotel. The Blackstone teamed up with HEBS Digital to create a superior, revenue-driving website that showcases all of the exceptional features of this breathtaking property.
The new responsive website includes:
- Rooms Showcase Module to show off the lavish guest rooms and iconic suites with mesmerizing views of Lake Michigan and Grant Park.
- Press Room Module for website visitors to browse through the latest news and articles and read guest reviews.
- A custom Wedding Page which allows the Blackstone to distinguish their multiple venue spaces and wedding services.
- A custom History Timeline to tell the unique story of The Blackstone and how it has evolved into one of the most admired hotels in Chicago.
The Blackstone's fully responsive website follows many current design and content trends. Streamlined visual navigation, minimalist design, and visual cards work together to create a compelling story seamlessly across devices. With the knowledge of these trends and through the thorough study of the hotel's brand guidelines, HEBS Digital crafted a website that is not only visually captivating, but also revenue focused.
Powering this modern in design and its merchandising capabilities is HEBS Digital's award-winning, proprietary smartCMS® Website Technology Platform. The smartCMS® drives direct bookings via its more than 30 revenue-generating modules and has deep connectivity with the hotel's Marriott booking engine.
Mariana Mechoso Safer
About HEBS Digital
Founded in 2001, the firm is headquartered in New York City and has global offices in Las Vegas and Asia-Pacific. Through its Smart Guest Acquisition Suite, including the smartCMS®, Smart Personalization Engine, Smart Data Marketing, and full-service digital consulting and marketing solutions, HEBS Digital helps hoteliers drastically boost direct bookings, lower distribution costs, and increase the lifetime value of guests. Its diverse client portfolio consists of top-tier luxury and boutique hotel chains, independent hotels, resorts and casinos, franchised properties and hotel management companies, convention centers, spas, restaurants, DMO and tourist offices.
Part of NextGuest Technologies, HEBS Digital and Serenata CRM, the most comprehensive Hotel CRM Suite today, are the creators of the hospitality industry's first Fully-Integrated Guest Engagement & Acquisition Platform.
Contact HEBS Digital's consultants at 1 (800) 649-5076 (North America), +64 (0) 9 889 8489 (Asia Pacific) or email@example.com.
Marketing Manager, HEBS Digital
Phone: (212) 752-9425