Frasers Hospitality Meets Travellers’ Needs with Revamped Loyalty Programme
Fraser World Loyalty programme focuses on providing range of lifestyle benefits to members including e-shopping vouchers and free stays
In line with its commitment to constantly deliver exceptional services to its guests, Frasers Hospitality, a division of Frasers Centrepoint Limited, has relaunched its Fraser World loyalty programme to meet the evolving needs of today's traveller. The new lifestyle-focused loyalty programme includes the redemption of e-shopping vouchers.
Singapore -- In line with its commitment to constantly deliver exceptional services to its guests, Frasers Hospitality, a division of Frasers Centrepoint Limited, has relaunched its Fraser World loyalty programme to meet the evolving needs of today's traveller. The new lifestyle-focused loyalty programme includes the redemption of e-shopping vouchers.
The newly relaunched programme marks the transformation of Fraser World from a recognition programme to a rewards and redemption programme, and one that is continually adapting to its customers' preferences. Designed specifically to complement travellers' lifestyles, Fraser World members will now be able to instantly redeem points for complimentary stays or lifestyle rewards like e-shopping vouchers. Additionally, Fraser World members will also find it easier to accumulate points and qualify for the different membership tiers.
Fraser World members enjoy a wide array of personalised services and special privileges ranging from complimentary apartment upgrades to exclusive discounts on room rates and food and beverage items. Early check-ins, from as early as 8am, and late check-outs as late as 6pm are also offered to members, amongst other benefits.
"Customer feedback has shown that our members want a greater level of flexibility in using their points. Travellers are also seeking instant gratification in a loyalty programme, which will allow them to redeem their rewards right away. These new perks are designed to meet the ever-evolving needs of our customers and to reward our valued members who have grown together with the brand," said Mr Choe Peng Sum, Chief Executive Officer of Frasers Hospitality.
Membership is complimentary and the programme is divided across three tiers – Crystal, Sapphire, Diamond – with each progressive level offering improved benefits. The programme has been enhanced to ensure that all members, including Crystal members, receive a discount on both long term and short term stays at participating Frasers Hospitality properties. Those with Crystal membership enjoy 10% off best flexible rates, while Sapphire and Diamond members are entitled to discounts of up to 15% and 20% respectively. Fraser World members can enjoy the benefits at participating properties across North Asia, Southeast Asia, Australia, Europe, and the Middle-East.
To become a Fraser World member and discover the entire range of Fraser World benefits, please visit: https://fraserworld.frasershospitality.com/. Terms and conditions apply.
About Frasers Hospitality
Frasers Hospitality is a leading investor-operator within the lodging sector, backed by 27 years of proven expertise. We specialise in optimising and managing hospitality assets to deliver sustainable value for our stakeholders. As a strategic business unit of Frasers Property Limited, our presence spans Asia Pacific, Europe, the Middle East and Africa.
With a diversified portfolio of over 100 lodging assets across geographies and segments, Frasers Hospitality offers a comprehensive end-to-end ecosystem of bespoke lodging expertise and solutions to maximise performance, value and growth for our partners across the real estate value chain. We are a trusted expert and preferred partner within the lodging sector with a proven track record and a business model optimised to deliver value.
Frasers Hospitality is distinguished by its style of hospitality from our progressive mindset that fosters innovation and matched with our award-winning brand portfolio tailored to new ways of travelling, living and socialising. Recognised globally for our commitment to hospitality excellence, we have earned numerous industry accolades and awards, showcasing our leadership in delivering exemplary, quality services, and curating memorable, life-enriching experiences for our guests and residents – by people, for people.
For more information on Frasers Hospitality, please visit or follow us on LinkedIn.
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