The EyeforTravel San Francisco Summit is back in 2018, guns blazing. Join some of travel's most inspiring and innovative brands coming together to learn, network and pioneer change in the industry.

The appetite for innovation in travel is greater than ever, given the profound impact of digital technologies, travel tech, and data across all areas of online travel. Over the next 10 years, research from travel experts predict that digital travel worldwide will expand at an annual rate of 3.8% to reach $11.4 trillion. Now that is staggering!

EyeforTravel are excited about this growth, competition and disruption in the sector; and have positioned their next EyeForTravel San Francisco Summit (April 9-10) to focus on 'Knowing your customer better than your competitor – and investing in the right technology to enhance your digital strategy and drive profitability.

To shed light on digital innovation in the industry, Renu Kannu – North America Lead at EyeforTravel said, "We are at such an exciting point in online travel – the challenges are great, and the opportunities are even greater, particularly given the digital tools, platforms and technologies available today. And yes, businesses are focused on delivering an exceptional customer experience to successfully win and retain the customer; but more importantly it is about ensuring a customer centric business that competes in the digital age.

She went onto to say, "Now is the time for travel brands to really focus on capitalizing on travel technology and accelerating their digital strategies. They really need to meet and engage with the customer where they are.

Here are some of the hot topics being covered in each stream:

Tech Innovation Strategies: Mobile, Emerging Trends, and Travel Technology

  • A Choice Hotels Case Study: A Holistic Approach to Emerging Tech & Enhancing the Physical Experience with the Right Digital Technology
  • A Marriott Case study: The Power of Mobile to Drive Interaction and Develop Unique Digital Experiences to Stay Top of Mind and Engage with Your Customer
  • Blockchain Demystified: How Can It Be Applied in Travel and How Will It Change Your Business?



Marketing Strategies: Content Marketing, Social media and Data

  • Hilton Case Study: Brand Building in the Digital Age: The Role of Storytelling in Today's Customer Journey
  • Cathay Pacific Case Study: Incorporating Virtual Content and Mobile Video into Cathay Pacific Airways' Marketing Strategy
  • Facebook Case Study: Supercharge your engagement strategy: Bring your story to life by utilizing digital tools and delivering relevant content

The Start-up Village: A special bolt on program to cater to our growing start-up community interested in travel. Complete with its own networking and a start-up competition

Learn more about the event and what will be covered: http://events.eyefortravel.com/san-francisco-summit/

Companies confirmed to attend this year include: Priceline, Booking.com, Expedia, IHG, Hilton, Marriott, Facebook, Tencent, Japan Airlines, Cathay Pacific, Hilton, Air Canada, and a whole lot more…

Take a sneak peak at the 3 minute video reel from last year: https://youtu.be/Go83K-SLnKI?t=8

Contact the team directly at – renu(at)eyefortravel(dot)com 

About Reuters Events

Reuters Events is a community where the world’s top online travel brands – from hotels to airlines, online travel agents, cruise, car hire firms and more – come to meet to drive forward growth and innovation in the industry.

We know that working in the turbulent online travel industry is as exciting as it is challenging. In this constantly evolving market place, we appreciate that keeping up with the pace of change can be tough, not to mention time consuming. You need the right information, contacts and strategic insight to succeed.

Established in 1997, by Tim Gunstone, we offer a diverse product portfolio including industry analysis, insights, research, webinars, reports and conferences to suit the needs of our clients.

Our clients read as a who’s who of online travel. From major hotel brands to new startups, we help our 80,000 strong customer base make better decisions, build better brands, close the most lucrative deals and ultimately sell more of their product. After all, increasing travel brand profit margins in the cutthroat travel industry is the name of the game!

No other online travel intelligence provider has been charting the growth of online travel as long as we have. We were here at the inception of online travel and we know the industry inside out. What’s more, we’re a small, friendly team. Forget impersonal hierarchies, we like to get to know our customers and work towards their exact needs.

Meredith Pistulka