Travelers Prefer to Pick and Choose Hotel Services according to GO Group Survey
CHICAGO -- Sixty-six percent of GO Group survey respondents said they would prefer to pick and choose hotel services and pay accordingly rather than have one bundled price with charges for services not used.
Of the 34% of participants who said they preferred one price, several commented they chose this option only if all rates and fees were provided at booking and not at check out.
"Hotels are getting creative with finding ways to increase profits, for example, adding mandatory resort fees even when traditional "resort" amenities such as pools, spas and fitness centers don't exist and offering reduced rates if guests opt out of services such as housekeeping," notes John McCarthy, president, GO Group. "Our survey shows that guests are fine with these pricing concepts as long as they are detailed up front instead of at check out."
The GO Group LLC is the nation's largest airport transportation provider, offering shared rides, private vehicles, sedans, charters and tours, serving some 90 airports in North America, Mexico, the Caribbean and Europe and transporting more than 13 million passengers per year.