Minor Hotels Group Expands Avani Hotels Brand with Avani+

Thailand's Minor Hotels Group has expanded its rapidly growing Avani Hotels & Resorts brand with Avani+, a sub brand the company says will "encompass a selection of hotels and resorts showcasing the next-level in style, design and facilities". The first Avani+ hotel opened today in Luang Prabang, Laos.

Launched in 2011, Avani currently operates over 3,800 keys in 15 countries across multiple regions and with a further 3,000 new keys in the pipeline.

"Avani+ hotels will elevate themselves by being more than just a unique design or the perfect city centre location," explained Alejandro Bernabé, Vice President of Operations for Avani Hotels & Resorts. "Avani has always focused on offering the details that matter to our guests and Avani+ will take that to the next level, infusing more style and taking a non-standard approach to our upscale hotel concept, going beyond providing premium facilities, amenities, and service. We are absolutely delighted to introduce Avani+ with the launch of Avani+ Luang Prabang and we look forward to announcing additional Avani+ hotels over the coming months."

Avani+ Luang Prabang is situated in central Luang Prabang, just steps from the Mekong River, Royal Palace, and Night Market. The hotel features 53 guest rooms and suites designed with an intimate, open-plan feel with French-styled louvered wooden doors that open to a balcony or terrace overlooking either the pool or a private courtyard.