RedDoorz Targets Three Big Cities For Network Improvement in Central Java

Yogyakarta -- RedDoorz, Indonesia's leading online hotel booking platform announces its expansion in Central Java with more than 110 properties to be fully operational by the end of 2018. RedDoorz currently has 73 properties in Central Java, spread across Semarang with 14 properties, 6 properties in Solo and 53 properties in Yogyakarta. The presence of RedDoorz responds to the needs of travelers of high-quality accommodation thus providing an impressive experience.

Rishabh Singhi, Chief Operating Officer (COO) of RedDoorz said, "Central Java is a strategic business location and also plays an important role in the development of Javanese culture, especially the city of Solo and Yogyakarta, making it a popular tourist destination for international and domestic tourists. Semarang is the capital of Central Java, it makes Semarang also attractive for holiday and business destinations. Our expansion to Central Java and Yogyakarta aims to meet the demand for hotel accommodation at low cost and quality. We also plan to increase the strength of marketing, operations, and staff in every city."

The expansion into Central Java and Yogyakarta is part of RedDoorz's big plans in reaching a wider market in Indonesia. RedDoorz currently operates in 16 cities with approximately 500 properties spread across Jakarta, Bogor, Bandung, Surabaya, Yogyakarta, Semarang, Solo, Palembang, Makassar, Medan, Manado, Batam, Lombok, Bali, Malang, and Aceh.

With a deep background of knowledge in the hospitality and tourism industry, Reddoorz is currently developing technology using data analysis that can accurately predict demand in different areas to have more hotels or properties that increase the number of tourists and indirectly develop the local community economy.

"We are excited about the rapid development of RedDoorz in Indonesia. Currently, we are in partnership with middle-class hotels and inn owners in providing more than 3000 rooms - all of which can be accessed through our online platform, so we can improve business continuity for partners, "Rishabh added.

In addition to helping the success of partners, RedDoorz conducts training programs that focus on customer service, hygiene and property care, communication skills and the use of technology embedded to partners to be able to keep pace with the development of the digital economy.

Dra. Inayati, RedDoorz Hotel's Owner Near Yogyakarta State University said, "We are pleased to work with RedDoorz so that we are able to target guests through the online platform. Currently, the digital platform is very important in Indonesia related to the rampant usage of smartphones. With the training of RedDoorz, our staff is able to cope with the development of the digital economy so as to have the capability to provide the best working performance. Guests are also very pleased to be able to find our property online, this is able to increase revenue for us. "

Meanwhile, Rizky Girindra, Hotel Owner of RedDoorz Near Monument Jogja who also had the opportunity to attend, said that one of the most beneficial factors benefited by him is the material benefits or net profit gained during working with RedDoorz. "Our property was only recently built and operates as a boarding house for a month. Then the RedDoorz team came up with an interesting proposal, and at that time I immediately agreed to work together and willing to change the concept of a monthly cost-to-budget into a daily, like a hotel. Within a month of working with RedDoorz, the benefits we got were very satisfying."

RedDoorz establishes a wide range of cooperation in Central Java, which can provide more benefits for guests. Located close to restaurants, tourist destinations, and major shopping malls, RedDoorz always provides the best local experience when staying with high-value services. Among them, for Yogyakarta; Jogja Bay Waterpark, Jogja City Mall, Agenda Resto & Vibes, Collaborative Space Anthology, Ecology Coffee & Coworking Space. In Solo; Orange Solo Stall and Warung Tengkleng Mbak Diah. In Semarang: - Tekodeko Koffiehuis, Impala Space (Coworking Space), and Legend Coffee.

"We are increasingly convinced to see a positive reaction from our customers, this can be seen with more than 65% of our total customers staying back at RedDoorz," added Rishabh.

As part of ongoing promotional activities, RedDoorz will conduct off-air activities with Prambors FM Jogja, Prambors FM Solo, and Trax FM Semarang radio stations at several restaurants in Semarang, Solo and Yogyakarta starting from today until 10 March . The show is open to the public and visitors can participate in fun activities and follow a series of quizzes with the family to get a chance to win the exciting prizes from RedDoorz. RedDoorz also offers a promo of Rp 99,000 for all rooms in Yogyakarta, Solo and Semarang properties up to March 31, 2018.

RedDoorz is also running RedAsik (RedDoorz Looking for an Acoustic Star) whose contestants have the opportunity to perform at RedDoorz properties in seven major cities in Indonesia, such as Surabaya, Bandung, Jakarta and more. Ten of the best contestants from all over Indonesia will perform nationally and win a total prize of Rp 35 million.

Headquartered in Singapore, RedDoorz also operates in Indonesia and the Philippines. RedDoorz receives funding from the International Finance Corporation (investment agency that is part of the World Bank Group), Asia Investment Fund from Sushquehanna International Group, FengHe Group and Jungle Ventures. Recently, RedDoorz has secured a venture loan from InnoVen Capital, a business lending company owned by Temasek Holdings and United Overseas Bank.

Media Contact

Maria Hermina

RedDoorz [email protected]