Horwath HTL Market Report China Hotels Deals Signing
In the past few years, China has become a popular country for hotel investment. Hotel deals signed by international hotel management companies (HMCs) keep growing, especially midscale hotel deals. HMCs have adjusted their strategic layout and started to pay attention to the midscale hotel market. Meanwhile, more investors have started to focus on ROI instead of just chasing trophy assets that don't make money.
In the past few years, China has become a popular country for hotel investment. Hotel deals signed by international hotel management companies (HMCs) keep growing, especially midscale hotel deals. HMCs have adjusted their strategic layout and started to pay attention to the midscale hotel market. Meanwhile, more investors have started to focus on ROI instead of just chasing trophy assets that don't make money. In order to gain a better understanding of this latest trend, the team at Horwath HTL China Beijing, analyzes the data of midscale and above hotel brand deals, signed by international HMCs, to provide a comprehensive interpretation for investors and operators.
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