Industry Update
Supplier News 4 December 2018

Middle East Hotels turn to The Rainmaker Group for Better Hospitality Analytics

Company rapidly expands its customer base of the business intelligence tool revintel® across properties in the Middle East

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DELETED: The Rainmaker Group

The Rainmaker Group today announced the rapid expansion of use of the business intelligence tool, revintel, across properties in the Middle East, including the Grand Excelsior. The latest property to embrace revintel come in addition to the existing portfolio of Movenpick and Rosewood Hotels, along with the Five Dubai, the Palazzo Versace, and the Nobu Riyadh.

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"We sought a tool that would save us time and provide easier access to a wider and more valid source of analytics across our organization," said Muhammad Atif Ali, Director of Revenue for the Palazzo Versace Dubai. "Rainmaker's revintel gives us access to exactly the data we need at our fingertips."

revintel is a web-based application which combines data from disparate systems to generate actionable insights designed to accelerate revenue growth. The business intelligence tool provides properties, hotel management groups, owners and asset managers with detailed visibility into leading and lagging revenue-oriented data across their entire profile.

"revintel gives factual insights into business, which guides tactics needed in order to gain market share and increase RevPAR," said Abhishek Lakhotia, Director of Revenue for Five Palm Jumeriah Dubai. "revintel is very user friendly and easy to navigate."

"Five Palm opened its doors on March 31, 2017. Year on year growth through September 18th of this year has been over 200% but, of course, being in our second year of business, this is the expected ramp up," Lahkotia said. "Growth in the months of October and November is approximately 20% on RevPAR where we can see the competitive set dropping, & revintel has definitely contributed to part of this growth."

Rainmaker announced their expansion of its Middle East and Africa operations earlier this year by naming Hicham Diab as regional director of business development. "We are very excited about the Middle East embracing revintel and for the prospect of growth in the region," said Patrick Andres, SVP of Asia-Pacific, Middle-East and Africa. "I attribute a solid amount of this growth to the appointment of Hicham and through the expansion of our physical presence in the area, including our office in Dubai. We look forward to continued conversations with properties in the Middle East looking to add a powerful tool like revintel to their revenue management capabilities."

· Rainmaker's groundbreaking revenue and profit optimization product suite includes:

· guestrev®, an intuitive and easy-to-use revenue management solution that analyzes total guest value across a hotel or casino property to forecast and price rooms;

· grouprev®, an innovative group pricing solution that streamlines the process of responding to group RFPs by analyzing historical data, future demand, and price sensitivity to recommend the best pricing for group business;

· revcaster®, a powerful rate shopping tool that gives hoteliers access to real-time actionable market data, so that rates can be set against the competitive landscape; and

· revintel®, an intuitive business intelligence solution that improves day-to-day revenue management by mining various data sets and providing deep insights at a granular level.

About Rainmaker

The Rainmaker Group, a Cendyn company, is the premier provider of revenue and profit optimization solutions to the hospitality industry. Rainmaker's intelligent profit platform helps hotels, resorts and casinos optimize revenue, drive increased profitability, save valuable time & outperform competitors. As part of Cendyn, Rainmaker offers a complete set of software services for the industry, aligning marketing, sales and revenue teams to optimize their strategies and drive performance and loyalty across their business units. To learn more about Cendyn and its suite of hotel revenue management and profit optimization solutions, visit LetItRain.com or www.cendyn.com.

About Cendyn

Cendyn is the leading innovative cloud software and services provider for the hospitality industry. With a focus on integrated hotel CRM, hotel sales, and revenue strategy technology platforms, Cendyn drives sales, marketing and revenue performance for tens of thousands of hotels across the globe. The Cendyn Hospitality Cloud offers a complete set of software services for the industry, aligning marketing, sales and revenue teams to optimize their strategies and drive performance and loyalty across their business units. With offices in Boca Raton, Atlanta, Boston, San Diego, London, Munich, Singapore, Sydney, Bangkok and Tokyo, Cendyn proudly serves clients in 143 countries, delivering over 1.5 billion data-driven, personalized communications on behalf of their customers every year. For more information on Cendyn, visit www.cendyn.com.

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