New ICE Portal branding as part of the Shiji Group. — Photo by ICE Portal

Atlanta, Continuing a series of strategic acquisitions Shiji has announced they have successfully completed the acquisition of global media content management and distribution platform ICE Portal.

With ICE Portal, Shiji will improve the curation and distribution of visual content to multiple channels for the hospitality industry, enabling customers to increase their distribution capacity while maintaining control on their brand standards. Adding an important step to the digital transformation strategies in the industry.

"In our vision to connect the global business of the hospitality industry we see media content distribution as a critical part of the process. We have relied on third parties in the past but we believe that by integrating this function in our platform environment we can greatly increase service to the industry. Making global distribution of rates and availability, alongside media content a unified process." Said Greg Berman COO Americas of Shiji Group

ICE Portal has become a leading platform in visual content management where hotels and resorts manage, curate and distribute their photos, videos and 360o tours. Over 50,000 hotels across the globe use this service to deliver their visual content to travelers via thousands of connected distribution channels.

"By joining the Shiji Group we have an enormous opportunity to grow infrastructure and service to our existing clients but also to the hundreds of thousands of hotels who aren't yet distributing their visual content through a global platform. It has been estimated that 82% of the internet content will be video by 2021, hence having a strong platform to manage and distribute visuals is critical to any brand's performance." Said Henry Woodman, President of ICE Portal

ICE Portal will integrate into the Shiji Group as a fully owned subsidiary and as a Shiji Group Brand.

About ICE Portal

ICE Portal is a technology and marketing company that helps travel suppliers manage, curate and deliver their visuals to 1000s of online travel and travel-related websites - including major OTAs, GDSs, Wholesalers, Search Engines & Local Directories, and Social Networks. To find out more about ICE Portal please visit

About Shiji Group

Shiji Group provides software solutions and services for the hospitality, food service, retail and entertainment industries, ranging from hotel management solutions, to food and beverage and retail systems, payment gateways, data management, online distribution and more.

Founded in 1998 as a network solutions provider for hotels, Shiji Group today comprises 4,000 employees in 70+ subsidiaries and brands, serving over 60,000 hotels, 200,000 restaurants and 400,000 retail outlets.

With the benefit of investment partners such as Alibaba, Shiji develops a network of cloud technology platforms that facilitate data exchange by connecting businesses vertically and horizontally across related industries. The importance of cross-industry integration to connect all levels of the supply chain, from guests, to distributors and suppliers of all types is a critical part of our mission. Our goal is to facilitate the transition to fully integrated systems for our clients through a network of platforms that communicate securely and easily so our clients can focus on their core competencies of serving their customers and guests.