Hotel Internet Services Survey of Hoteliers and Guests Reveals Latest Hospitality Wi-Fi Trends and Expectations
Newly unveiled research conducted on more than 670 guests and 200 hoteliers demonstrates how evolving online behaviors are placing greater demands on hotel Wi-Fi networks.
Clearwater, Fla. — Hotel Internet Services (HIS), a full-service provider of internet services and solutions for the hospitality industry, has published a survey conducted on more than 670 guests and 200 hoteliers in order to demonstrate how advances in technology and increasing guest expectations have placed a higher strain on hotel Wi-Fi networks than ever before. Following a similar study published in 2015, the full report provides a detailed analysis of how the presence of high-powered smart devices have skyrocketed in the last four years, with guest online activity keeping pace to become ever more diverse and in need of additional network resources.
With many existing hotel Wi-Fi services originally designed to cater to one device per room and to only provide sufficient bandwidth for basic internet browsing needs, the HIS survey additionally provides valuable insight into why it is now so critical for hoteliers to update their networks. For example, more than 90 percent of guest respondents indicated that the ability to access a hotel's Wi-Fi is 'very important,' while another 58 percent disclosed Wi-Fi service quality as being 'highly likely' to impact their booking decisions.
"Hospitality professionals have increasingly recognized the critical role that guest Wi-Fi plays in boosting satisfaction scores and loyalty, and are attempting to be more competitive in providing the service as a result," says Gary Patrick, CEO of Hotel Internet Services. "Yet to be successful at catering to such needs, hoteliers need to fully understand how online connectivity behaviors continue to shift rapidly, with an ongoing rising of expectations often resulting in a disconnect between what guests seek and what hoteliers believe should be offered. We are pleased to release the results of a survey that not only sheds light on such issues, but that also serves as a potential roadmap for hoteliers to better understand how their networks need to evolve in both the short and long term future."
Other noteworthy survey findings demonstrate that while the vast majority of hotelier respondents recognize the importance of Wi-Fi service quality, more than 80 percent of guest respondents revealed that they continue to encounter an unsatisfactory experience. Survey feedback also indicates that guests are increasingly concerned over the issue of data security, with more than 90 percent of respondents indicating such a concern. This stands in contrast to the more than 60 percent of hoteliers who felt that security improvements could still be made to their existing networks.
To download a copy of the HIS survey on guest Wi-Fi trends and expectations, please click here.
For more information about the full range of technology solutions available from Hotel Internet Services, please contact Gary Patrick at 866-265-7575 Ext. 705 or email [email protected].
About Hotel Internet Services, Inc.
Founded in 2003, Hotel Internet Services, Inc. (HIS) is a leading solution provider for secure wired and wireless Internet services, IPTV VOD Systems, BeyondTV Wireless Streaming Player, and convention services, all supported with 24/7 guest service monitoring and support. HIS provides equipment and services to casinos, hotels, resorts, military and student housing, timeshares, condos, conference centers, apartments and many other commercial venues.
HIS has deployed numerous small to large-scale facility-wide wired, wireless, and in-room entertainment solutions across the U.S. They currently maintain hundreds of properties with over 100,000 guest rooms. Based in Clearwater, Florida, and Simi Valley, California HIS maintains two offices in the U.S. For more information, please visit www.hotelwifi.com and www.beyondtv.com.