Industry Update
Supplier News10 July 2019

Hotel Wellington Chooses IDeaS Revenue Solutions to Boost Profitability and Performance

Historic Madrid hotel already benefiting from its investment in the market’s most sophisticated RMS technology

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IDeaS - A SAS Company

The Wellington Hotel, one of Madrid's most prestigious and iconic hotels, has selected IDeaS G3 Revenue Management System (RMS)to raise profitability and efficiency.

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Boasting a Michelin-starred restaurant and situated in one of Madrid's most prestigious locations, the Wellington Hotel has invested in the market's leading technology to ensure revenue is maximised in all of its 249 rooms.

  • Leveraging data to improve forecasting-Before the implementation of G3 RMS, only limited forecasting was possible. The process lasted up to two days, as revenue managers had to manually enter and distribute data into the hotel's property management systems. Now highly accurate and up-to-date reports are generated at the touch of a button.
  • Optimisation of ADR-With 13 different room types, the optimisation of average daily rate (ADR) had always been a challenge. The advanced analytic functionality of G3 RMS means pricing decisions are now based on scientific data and trends analysis, allowing revenue managers to develop complex strategies for different room types.
  • Selecting the gold standard in hospitality tech-Powered by SAS®and with nearly three decades of innovation in hospitality technology, IDeaS remains the global leader in revenue management. Hotel Wellington has also benefited from IDeaS' unmatched commitment to client service, with staff describing the level of support and advice offered during and after the implementation of G3 RMS as "perfect."

Inma Hernandez Villatoro, revenue manager, Hotel Wellington said: "We only recently implemented G3 RMS, but we're already seeing our investment pay off. We are now consistently selling rooms at prices we never thought were possible—a few months ago I wouldn't have thought this level of performance was achievable."

Fabian Specht, area vice president, EMEA, IDeaS said: "We are proud to be involved with such a prestigious and well-established client as Hotel Wellington. It's very pleasing to see that they're already successfully utilising IDeaS G3 RMS' advanced analytics to boost revenue."

About IDeaS

IDeaS, a SAS company, is the world's leading provider of revenue management software and services. With over 30 years of expertise, IDeaS delivers revenue science to more than 11,000 clients in 129 countries. Combining industry knowledge with innovative, data-analytics technology, IDeaS creates sophisticated yet simple ways to empower revenue leaders with precise, automated decisions they can trust.

Results delivered. Revenue transformed.

Discover greater profitability at ideas.com.

About Hotel Wellington

The five starred Hotel Wellington first opened its doors in 1952 and has accommodated a long list of famous guests over the years, including Ernest Hemingway and Graham Greene.

The hotel boasts a Michelin-starred restaurant, was founded by a bull breeder and has traditionally been the place where matadors get dressed before a bullfight.

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