Industry Update
Supplier News10 July 2019

The Hellenic Chamber of Hotels partners with ReviewPro

ReviewPro to deliver guest experience data to 10,000 Greek hotel accommodation providers

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Barcelona, Spain - The Hellenic Chamber of Hotels has partnered with ReviewPro to provide guest experience data to 10,000 hotels and campsites across Greece. The goal of the partnership is to increase guest satisfaction at Greek hotels by improving the guest experience. ReviewPro is providing monthly reports to all 10,000 hotels who receive an overview of their online reputation to help them identify opportunities to improve guest satisfaction.

"Greece is famous for its hospitality, and now we are bringing in relevant analysis to help hotels to further improve their services according to guest feedback. This initiative has been welcomed by our members and they are looking forward to using this valuable data to better understand the needs of their guests," says Alexandros Vassilikos, President of the Hellenic Chamber of Hotels. "The data will be particularly useful for smaller hotels, which are a very important part of our industry. We are very happy to be partnering with ReviewPro to provide hotels across Greece with the information they need to evaluate and leverage their online reputation."

"Online reputation continues to be the most effective and objective way to measure how well a hotel is delivering on guest expectations," says RJ Friedlander CEO of ReviewPro. "We are delighted that the Hellenic Chamber of Hotels has chosen our solution to benchmark and leverage guest feedback and ensure a consistently positive guest experience."

This partnership comes as part of a series of actions by the Hellenic Chamber of Hotels to help promote and improve tourism in Greece. The organization is responsible for a variety of initiatives and projects including 'The Greek Breakfast Initiative', the 'Boutique Hotel' certification scheme, and the 'CapsuleT' Accelerator for Travel & Hospitality start-ups.

ReviewPro will also be helping the organization, along with the Greek Research Institute of Tourism, to conduct an extensive destination analysis of Greece, comparing hotels, regions, and seasons to identify long-term trends in the Greek tourism industry. In December there will be an awards ceremony, where hotels will be recognized according to their performance in exceeding guest expectations according to ReviewPro data.

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About the Hellenic Chamber of Hotels: The Hellenic Chamber of Hotels has been in operation since 1935 and is the institutional consultant of the Government for Tourism & Hospitality. It is a member of the Confederation of the National Association of Hotels, Restaurants, and Cafeterias of EU member-states (HOTREC). The Chamber's membership comprises, by law, all 10,000 of the hotels and camping sites of the country and is also responsible for their classification in star categories.

About ReviewPro

ReviewPro is the world leader of Guest Intelligence solutions, with more than 60,000 hotels in 150 countries. ReviewPro's Global Review Index™ (GRI), the industry-standard online reputation score, is based on review data collected from 175+ OTAs and review sites in 45+ languages. The company's cloud-based Guest Experience Improvement Suite includes Online Reputation Management, Guest Satisfaction Surveys, and Auto Case Management. ReviewPro also provides an AI-driven innovative Guest Experience Automation™ product to automate guest experience management for hotels. These tools and processes enable clients to prioritize operational and service improvements to deliver better guest experiences and increase guest satisfaction, online rankings, and revenue. reviewpro.com

About Shiji Group

Shiji Group provides software solutions and services for the hospitality, food service, retail and entertainment industries, ranging from hotel management solutions to food and beverage and retail systems, payment gateways, data management, online distribution and more.

Founded in 1998 as a network solutions provider for hotels, Shiji Group today comprises 4,000 employees in 80+ subsidiaries and brands, serving over 74,000 hotels, 200,000 restaurants, and 600,000 retail outlets.

Shiji develops a network of cloud technology platforms that facilitate data exchange by connecting businesses vertically and horizontally across related industries. The importance of cross-industry integration to connect all levels of the supply chain, from guests to distributors and suppliers of all types is a critical part of our mission. Our goal is to facilitate the transition to fully integrated systems for our clients through a network of platforms that communicate securely and easily so our clients can focus on their core competencies of serving their guests.

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Zoe Koumbouzi
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