Industry Update
Supplier News 6 September 2019

Amenitiz, The Shopify Of The Hospitality Industry, Raises 620K€ To Fuel Its Growth

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Amenitiz, the startup that helps hotel and holiday rental owners to create and manage their digital presence, closed its first round of financing. Lead by Otium Capital, the 620.000€ seed round also includes several business angels from the travel industry such as Sebastien Venturini (CEO of Weekendesk), Antoine Giraud (COO Groupcorner) and Guillaume Rostand (CMO Liligo).

Created in October 2017 and commercially launched in June 2018, Amenitiz is the first website-builder technology geared towards the hospitality industry. The start- up supports hotel and holiday rentals owners in managing their online presence and distribution channels.

"After a very strong first year and gaining over 300 clients, we are delighted to lean on renowned investors to accelerate our growth. This first round will allow us to reinforce our team with the addition of over 25 new employees and the opening of two new markets, Italy and the United Kingdom," Alexandre Guinefolleau, CEO & co-founder of Amenitiz.

Amenitiz's Ambition: Becoming the leading technology platform for independent hotels

Amenitiz allows hotel and holiday rentals owners to centralise all the digital needs of their property: the creation of an evolving website, daily updates, integrating a direct reservation system and connection to the main online travel agents (, Expedia, AirBnB...).

Only a year after its commercial launch, Amenitiz services over 300 customers, from magnificent villas in Greece to large hotel groups such as Pierre & Vacances Spain. Following an incredibly positive response from the market, Amenitiz has recently started to offer new services with the launch of its very own PMS (Property Management Software), allowing owners to access a complete suite of tools to manage their daily operations.

About Otium Capital

Otium Capital is a family office managing the assets of founder Pierre-Edouard Stérin, a French entrepreneur and investor. Pierre-Edouard is the founder of SmartBox Group, a pan-European company (with c.500M€ business volume) in which he still holds more than 90% of the capital. Otium Capital invests the dividends of SmartBox Group into diverse entrepreneurial projects and rests on the principles of risk-taking and ambition — both of which are in Pierre-Edouard's DNA.

The family office invests primarily in European venture capital, growth capital opportunities and buy-and-build projects (ranging between 100K€ and 15M€). Combined, the team supports more than 40 companies, as a minority or majority shareholder, with sales ranging from under 1M€ to more than 250M€.

About Amenitiz

Launched in October 2017 by Alexandre Guinefolleau (hotel school of Lausanne), Emmanuelle Guinefolleau and Frédéric Cadet, Amenitiz is the first service that brings together and automates all the digital needs of hoteliers with, at the heart of its technology, a website-builder exclusively dedicated to the hospitality industry.

Thanks to the all-in-one service which allows owners to create the property's website as well as manage their bookings and rooms, the startup supports the digital transformation of all hotel and holiday rental owners. Amenitiz allows all these properties to retake control on the digital and go more direct by boosting conversion on their own website.

Alexandre Guinefolleau
Founder & CEO
Phone: +33 6 08 69 33 92
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