Amenitiz, the startup that helps hotel and holiday rental owners to create and manage their digital presence, closed its first round of financing. Lead by Otium Capital, the 620.000€ seed round also includes several business angels from the travel industry such as Sebastien Venturini (CEO of Weekendesk), Antoine Giraud (COO Groupcorner) and Guillaume Rostand (CMO Liligo).

Created in October 2017 and commercially launched in June 2018, Amenitiz is the first website-builder technology geared towards the hospitality industry. The start- up supports hotel and holiday rentals owners in managing their online presence and distribution channels.

"After a very strong first year and gaining over 300 clients, we are delighted to lean on renowned investors to accelerate our growth. This first round will allow us to reinforce our team with the addition of over 25 new employees and the opening of two new markets, Italy and the United Kingdom," Alexandre Guinefolleau, CEO & co-founder of Amenitiz.

Amenitiz's Ambition: Becoming the leading technology platform for independent hotels

Source: AmenitizSource: Amenitiz
Source: Amenitiz

Amenitiz allows hotel and holiday rentals owners to centralise all the digital needs of their property: the creation of an evolving website, daily updates, integrating a direct reservation system and connection to the main online travel agents (, Expedia, AirBnB...).

Only a year after its commercial launch, Amenitiz services over 300 customers, from magnificent villas in Greece to large hotel groups such as Pierre & Vacances Spain. Following an incredibly positive response from the market, Amenitiz has recently started to offer new services with the launch of its very own PMS (Property Management Software), allowing owners to access a complete suite of tools to manage their daily operations.

About Otium Capital

Otium Capital is a family office managing the assets of founder Pierre-Edouard Stérin, a French entrepreneur and investor. Pierre-Edouard is the founder of SmartBox Group, a pan-European company (with c.500M€ business volume) in which he still holds more than 90% of the capital. Otium Capital invests the dividends of SmartBox Group into diverse entrepreneurial projects and rests on the principles of risk-taking and ambition — both of which are in Pierre-Edouard's DNA.

The family office invests primarily in European venture capital, growth capital opportunities and buy-and-build projects (ranging between 100K€ and 15M€). Combined, the team supports more than 40 companies, as a minority or majority shareholder, with sales ranging from under 1M€ to more than 250M€.

About Amenitiz

Amenitiz is a European startup building the Operating System of independent hotels. Their unique platform brings all the necessary tools and resources hoteliers need to run their properties, from building a beautiful conversion optimised website, efficiently managing and distributing their inventory to automating most of their daily tasks, including payment and invoicing. Backed by world-class VCs Point-Nine, Backed, and Otium Capital —investors in some of the most disruptive companies in tech, including Zendesk, Delivery Hero, Revolut, Loom, and Thought Machine — Amenitiz is ambitioning to become the world's leading Hospitality platform. Amenitiz was named one of Wired's 10 hottest Barcelona startups in 2021.

Alexandre Guinefolleau
Founder & CEO