Recreational Embassy, elemental curator of cannabis and hemp solutions for the luxury hospitality market, today announced a new partnership with Eaze, California's leading cannabis delivery marketplace. The partnership brings high-touch cannabis experiences to luxury hotel guests, with the launch of Eaze Hospitality at the Fairmont's iconic Santa Monica property marking a first-of-its-kind intersection of tourism and the cannabis industry.
"Being present is what the new modern luxury travel experience is all about, and cannabis is the key wellness product to help you get there," said Lauren Rogers, Chief Executive Officer of Recreational Embassy. "As we guide the hospitality industry along this fresh customer journey with integrity, Eaze Hospitality reinforces the overlap between the new cannabis consumer and the modern luxury traveler."
Eaze Hospitality is designed to meet the needs, tastes and lifestyle of the luxury cannabis consumer. Features include a concierge service that serves as a resource for guests' questions and supports a positive cannabis experience. Eaze Hospitality is committed to educating both new and existing customers about the benefits of cannabis and the innovative products available to them.
"The partnership with Recreational Embassy is another proof point of the normalization of cannabis," says Sheena Shiravi, Senior Director of Marketing at Eaze. "Offering adults in-hotel access to safe and legal cannabis at California's luxury tourism destinations reinforces how beneficial it is to incorporate cannabis into every aspect of your life."
"Hotels should have a safe, legal and thoughtful approach to meet the needs of the modern luxury hotel customer," says Fairmont Miramar Hotel & Bungalows Director of Sales and Marketing, Rebecca Huetter. "By partnering with Recreational Embassy, we are able to provide the contemporary level of hotel amenities our guests have come to expect."
The Fairmont Miramar Hotel & Bungalows in Santa Monica, California is the first property to leverage Eaze Hospitality to facilitate access to legal, compliant and brand-aligned hemp and cannabis products and services. Guests aged 21+ will have access to customized in-room menus that feature low-dose and non-inhalation hemp and cannabis products. Through Recreational Embassy, the hotel will also offer bespoke CBD products including a custom scented FIG CBD-infused bath bomb inspired by the property's signature Fig tree.
The potential to holistically reshape the signature elements of a luxury property hotel-stay by integrating hemp, cannabis and CBD products offers an unprecedented opportunity for hotels to drive incremental revenue. "We bridge the gaps between both those experienced with cannabis and those we call 'canna-curious' who are interested to learn more," says Brian Applegarth, Chief Education Officer of Recreational Embassy. "The most common questions we hear from visitors are about how to get cannabis products and where to enjoy them. Our goal is to minimize confusion for hotels and their guests while maximizing on-property experiences and driving incremental value."
About Recreational Embassy
Recreational Embassy is the elemental curator of cannabis and hemp solutions for the luxury hospitality market. Recreational Embassy strives to normalize and cultivate heightened travel experiences that are safe and legal, while creating one-of-a-kind memories for consumers. Specialized in developing brand-aligned, strategic marketing solutions that link tourism and cannabis together, Recreational Embassy aims to guide the hospitality market to a new intersection of industries with integrity.
Eaze, a cannabis marketplace, connects adult consumers with licensed dispensaries and products. Eaze is on a mission to enhance safe access to legal cannabis, educate people about cannabis as a tool for wellness and drive smart cannabis policies.
About Fairmont Miramar Hotel & Bungalows
Fairmont Miramar Hotel & Bungalows, Santa Monica's casually elegant destination by the sea, offers a unique urban resort experience for both hotel guests and Santa Monica locals. Sprawled across five expansive acres atop the bluffs overlooking the Pacific Ocean, The Fairmont Miramar is home to 297 guest rooms, suites and stand-alone bungalows; lush grounds and gardens; the heritage-inspired and locally-sourced FIG Restaurant; celebrated hotspot The Bungalow; Glam + Go, Lloyd's Barbershop, Atelier Fine Watches and Jewelry, exhale Mind Body Spa and Vilebrequin swimwear from St. Tropez.
About Accor, a world-leading hospitality group
Accor is a world leading hospitality group consisting of more than 5,300 properties and 10,000 food and beverage venues throughout 110 countries. The group has one of the industry's most diverse and fully-integrated hospitality ecosystems encompassing more than 40 luxury, premium, midscale and economy hotel brands, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-working spaces and more. Accor's unmatched position in lifestyle hospitality – one of the fastest growing categories in the industry – is led by Ennismore, a joint venture, which Accor holds a majority shareholding. Ennismore is a creative hospitality company with a global collective of entrepreneurial and founder-built brands with purpose at their heart. Accor boasts an unrivalled portfolio of distinctive brands and more than 260,000 team members worldwide. Members benefit from the company's comprehensive loyalty program – ALL - Accor Live Limitless – a daily lifestyle companion that provides access to a wide variety of rewards, services and experiences. Through its Planet 21 – Acting Here, Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the Group is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity and inclusivity. Founded in 1967, Accor SA is headquartered in France and publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information visit group.accor.com, or follow Accor on Twitter, Facebook, LinkedIn, and Instagram.