Prime Minister (Greece) Kyriakos Mitsotakis & Secretary-General (UNWTO) Zurab Pololikashvili — Photo by UN Tourism
Source: UN Tourism

The Secretary-General of the World Tourism Organization (UNWTO) paid a high-level visit to Greece to meet with the Prime Minister and Minister of Tourism and offer the United Nations' specialized agency's support as the country works to grow and diversify its tourism sector.

Secretary-General Zurab Pololikashvili was in Athens for high-level talks with political leaders, as well as high-level representatives from across the private sector. The discussions focused on the key issues of harnessing tourism as a driver of education and opportunities for all, encouraging entrepreneurship and promoting tourism investment.

Mr. Pololiksahvili said: "Greece is one of the world's true tourism leaders. They also chair the UNWTO Regional Commission for Europe, highlighting the country's commitment to international cooperation and to sustainable and responsible tourism." Looking forward to returning to Greece in the very near future, he added: "I am delighted to be further strengthening our partnership and look forward to working more closely with Greece to make sure as many people as possible, including rural and coastal communities, are able to enjoy the many benefits tourism can bring."

Greece Committed to Working with UNWTO

Prime Minister Kyriakos Mitsotakis welcomed UNWTO's visit and support of the national tourism sector and showed a sincere interest for prospects of the cooperation with the Greek tourism sector. At the same time, Minister of Tourism for Greece Harry Theocharis expressed his thanks to the UNWTO for the official visit and welcomed its readiness to work alongside Greece in promoting year-round tourism and digital transformation.

He added: "Working with UNWTO gives Greece the chance to learn from the lessons of other countries, share positive experiences and build useful partnerships in the areas of education, innovation and sustainable development."

European context

UNWTO welcomed Greece's commitment to sustainable tourism development, making the case for tourism as pillar of stability in uncertain times.

The visit of UNWTO to Greece comes as UNWTO assumes leadership of the global tourism sector's response to the climate challenge. Later this week, Secretary-General Pololikashvili will address the European Parliament's Committee on Transport and Tourism (TRAN). The intervention in Brussels will be made against the backdrop of the first meeting of the Tourism Task Force, with its Members to discuss the place of tourism in the European Green Deal, including both the opportunities and challenges.

About UN Tourism

The World Tourism Organization (UN Tourism) is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism.

As the leading international organization in the field of tourism, UN Tourism promotes tourism as a driver of economic growth, inclusive development and environmental sustainability and offers leadership and support to the sector in advancing knowledge and tourism policies worldwide.

Our Priorities

Mainstreaming tourism in the global agenda: Advocating the value of tourism as a driver of socio-economic growth and development, its inclusion as a priority in national and international policies and the need to create a level playing field for the sector to develop and prosper.

Promoting sustainable tourism development: Supporting sustainable tourism policies and practices: policies which make optimal use of environmental resources, respect the socio-cultural authenticity of host communities and provide socio-economic benefits for all.

Fostering knowledge, education and capacity building: Supporting countries to assess and address their needs in education and training, as well as providing networks for knowledge creation and exchange.

Improving tourism competitiveness: Improving UN Tourism Members' competitiveness through knowledge creation and exchange, human resources development and the promotion of excellence in areas such as policy planning, statistics and market trends, sustainable tourism development, marketing and promotion, product development and risk and crisis management.

Advancing tourism's contribution to poverty reduction and development: Maximizing the contribution of tourism to poverty reduction and achieving the SDGs by making tourism work as a tool for development and promoting the inclusion of tourism in the development agenda.

Building partnerships: Engaging with the private sector, regional and local tourism organizations, academia and research institutions, civil society and the UN system to build a more sustainable, responsible and competitive tourism sector.

Our Structure

Members: An intergovernmental organization, UN Tourism has 160 Member States, 6 Associate Members, 2 Observers and over 500 Affiliate Members.

Organs: The General Assembly is the supreme organ of the Organization. The Executive Council take all measures, in consultation with the Secretary-General, for the implementation of the decisions and recommendations of the General Assembly and reports to the Assembly.

Secretariat: UN Tourism headquarters are based in Madrid, Spain. The Secretariat is led by the Secretary-General and organized into departments covering issues such as sustainability, education, tourism trends and marketing, sustainable development, statistics and the Tourism Satellite Account (TSA), destination management, ethics and risk and crisis management. The Technical Cooperation and Silk Road Department carries out development projects in over 100 countries worldwide, while the Regional Departments for Africa, the Americas, Asia and the Pacific, Europe and the Middle East serve as the link between UN Tourism and its 160 Member States. The Affiliate Members Department represents UN Tourism's 500 plus Affiliate members.

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