Amsterdam - Oaky, the #1 upselling platform, announces today that it has closed a $9.5 million Series A financing. PeakSpan Capital, a growth-stage investment firm focused on the B2B software arena with offices in New York and Silicon Valley, led the round. Oaky will use the funds to increase investment in product development, continued geographic expansion and team growth across all functional groups.

"We are beyond thrilled to announce our Series A financing today and formally welcome PeakSpan to the Oaky family. PeakSpan's extensive experience working with growth-stage B2B SaaS businesses coupled with their focus on the Hospitality Technology arena makes them a perfect partner for Oaky's next phase of growth and development. Their shared passion for our vision and opportunity was evident from our very first discussion, and the philosophical alignment across our organizations is palpable. We're incredibly energized to leverage this investment to scale all areas of our organization, continue our geographic expansion and solidify Oaky's position as the global thought leader in this burgeoning category," says Lars Jonker, Co-Founder at Oaky.

Oaky's mission since its founding has been to help hoteliers capture incremental revenue and enable a superior guest experience by offering travelers relevant services in a personalized manner based on their specific preferences and needs. Oaky's platform analyzes a vast array of data about each guest to derive demographic, behavior and intent information which is then utilized to intelligently deliver individualized offers to the right guest at the right time. Oaky has demonstrated the power of its platform to drive impact and significant ROI for hoteliers and now works with around 1,500 hotels across 90 countries around the globe.

Oaky Co-Founder Tako Paddenburg added "PeakSpan and Oaky are a fantastic match. We are both young, ambitious organizations that value openness and transparency. Bringing together the best elements of European and American culture will make our partnership a success and help us achieve our ambitious goals."

Extensibility has been a core tenet of Oaky's value proposition, enabling a friction light implementation process and rapid time to value for customers. Oaky integrates with an extensive roster of vendors throughout the hotel technology ecosystem, including Property Management Systems, Channel Managers and Online Travel Agents. Oaky has shown an ability to produce value for a broad array of property types, from global enterprise chains like Radisson Hotel Group to independent hotel groups like UK-based Apex Hotels, elucidating the global resonance of Oaky's innovative approach to upselling.

"In PeakSpan, we found a partner that loves data and understanding customer behavior as much as we do. This partnership marks an exciting milestone in Oaky's history and will provide us with the resources and expertise to realize the success we know is achievable. Thank you to everyone who has supported us along this journey, including our amazing team, customers, partners, investors and ambassadors," says Oaky Co-Founder, Erik Tengen.

Matt Melymuka, Partner and Co-Founder at PeakSpan, added "We're thrilled to be partnering with Oaky in this next phase of growth and maturation. As a highly-focused firm investing only in growth-stage, B2B software businesses across a tight roster of segments/themes within the B2B software universe, our mission is to cultivate a deep understanding of the segments we invest in, enabling us to be true thought partners to the teams we back. Hospitality Tech has been one of our most active themes, and the long-term perspective and appreciation for the nuanced dynamics of the category we've developed over the last several years enabled us to quickly identify the strategic value of Oaky's position in the market. We've been consistently impressed by the grit, passion and authenticity that permeates the culture of the organization, and we're energized to support the team and collectively capitalize on the opportunity in front of us."

To learn how Oaky can increase your Upsell Revenue, please visit www.oaky.com.

About PeakSpan Capital

PeakSpan Capital is a growth equity firm based in New York City and Silicon Valley, with a focused mission to be the partner of choice for growth-stage entrepreneurial teams who are building amazing software targeted at business buyers of all sizes – from very small businesses to large enterprises. PeakSpan combines deep domain expertise within a select number of themes with a homegrown, proprietary technology platform providing visibility into company and market performance, to help entrepreneurs drive resilient, risk-adjusted value creation. To learn more about PeakSpan Capital and its portfolio, please visit peakspancapital.com.

About Oaky

Oaky is a hyper-personalised upselling software that helps hotels boost revenue through enriched guest experience and branding. Enabling hotels to leverage segmentation, personalisation, dynamic pricing and more, Oaky takes upselling services and upgrades to the next level, maximising the average spend per guest and taking the legwork out of the upselling process. Oaky has been recognised as the Best Upselling Software by Hotel Tech Report for 5 years in a row and is trusted by innovative hotels, groups and chains across the globe, including the ONYX Hospitality & Radisson Hotel Group.

Marieke Wisse
Marketing Manager

View source