Industry Update
Supplier News 3 March 2020

UgoVirtual Event Platform Provides Robust Alternative to Onsite Meetings for Challenged Global Hotel and Travel Industry Event Planners

Comprehensive virtual event hosting platform capable of maintaining business continuity, educational and networking opportunities in a climate of travel-related health concerns and onsite event cancellations

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UgoVirtual, a comprehensive online platform designed to meet the growing virtual travel and event management/hosting needs of the global travel and hospitality sectors, is providing a timely alternative to onsite events that have come under scrutiny in light of recent global health concerns surrounding the Novel Coronavirus (COVID-19). As cases of the virus continue to escalate worldwide, the hotel, travel and event industries are particularly vulnerable, due to their inherent reliance on physical travel, and are bracing for its economic impact.

In addition to reduced consumer travel expenditures and evolving travel restrictions, hospitality B2B trade event organizers are also under pressure to postpone or cancel upcoming onsite events, meetings and conferences. UgoVirtual's full-featured virtual event platform provides a potential solution to the dilemma that allows event organizers to maintain scheduled events for the sake of business continuity, while augmenting global reach, increasing ROI, expanding educational opportunities and minimizing costs.

"Major global hospitality industry events, such as ITB, IHTF and HITEC Europe, have now been canceled or postponed due to the Coronavirus threat," said Diane Estner, strategic advisor for UgoVirtual. "Although addressing health concerns isn't the only reason to consider incorporating a virtual enhancement to a face-to-face event, it certainly provides a valuable option to be considered for current challenges being faced by our industry in these unsettling times."

Leveraging the most recent advancements in virtual reality, web conferencing and e-learning technology, the exclusive UgoVirtual platform is capable of virtualizing a variety of events, such as industry trade shows, corporate meetings and conferences, replicating the experience and content available at on-site events. The flexible and highly configurable UgoVirtual platform can be utilized to host a stand-alone online event or alternatively, to augment an on-site event by creating a virtual version of it for remote attendance, participation and learning.

UgoVirtual events create an experience inside a digital environment of dedicated rooms and spaces, similar to a physical convention center or corporate campus. Registered attendees can access the event via any internet-enabled desktop, tablet or device to visit various locations and participate in a range of activities, such as live keynotes and breakouts, on-demand sessions, 1:1 chat, social networking, peer collaboration and much more. Any mix of rooms and spaces can be included in the virtual environment, depending on desired activities. Examples include a lobby, information center/help desk, auditorium, lounge, resource center, classroom, video wall, exhibit hall, press room, etc.

For more information on UgoVirtual's comprehensive virtual platform for the travel and hospitality market, please visit

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About UgoVirtual

UgoVirtual is a virtual and hybrid event engagement company that offers a comprehensive digital platform for the virtualization of tradeshows, conferences, association/corporate meetings, expositions, and other events to make them conveniently and securely accessible to online audiences around the world. As technologies like virtual reality, e-learning and web-conferencing have converged, UgoVirtual harnesses their combined power to resolve the pain points and challenges of event organizers, exhibitors and industry professionals, making it possible to BE EVERYWHERE. The brainchild of a group of technology industry veterans with over 80 years of combined experience, UgoVirtual leverages a proven digital platform that is currently utilized by many of the world"s leading enterprise organizations to virtualize events, provide on-demand content and allow online collaboration and learning environments. For more information, please visit and connect with us on Facebook, Twitter and LinkedIn.

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