Industry Update
Supplier News 3 March 2020

Groups360 Welcomes New Vice President of Regional Sales

Former MGM Resorts executive director of sales to lead Groups360 sales efforts in the West and Midwest regions

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Groups360

Groups360™, a leading online marketplace for meetings, has expanded its leadership team with the addition of Chris Cigna as its newest vice president of sales, leading the company's sales efforts in the West and Midwest regions.

"Chris is one of the most well-respected leaders in the meetings and event space and for good reason," said Tim Flors, chief sales officer. "He has a tremendous passion for the meetings industry and an innovative approach to solving customer problems, making him a perfect fit for this role. He'll be leading a team of regional sales directors and working with both meeting planner and hotel customers as we continue to deploy our team in the backyard of our clients and the markets where they hold their events."

Cigna joins the Groups360 team with more than 20 years of group sales experience at top-tier convention properties across the U.S. He began his career with Hilton before joining Gaylord / Marriott International, serving for a decade in sales leadership. In 2013, he moved to Las Vegas, where he held sales leadership positions for the Venetian Resort and MGM Resorts International, leading extensive sales organizations.

"I've worked with meeting planners for years, and even though technology is evolving, the industry just hasn't been keeping up with their needs," Cigna said. "GroupSync™ is changing all that, giving planners an unbiased tool with easy, transparent access to a global marketplace of all hotel brands. I'm excited to be a part of that change."

This year has been a marked season of growth for Groups360, with strategic leadership hires following on the heels of last fall's $50 million investment on behalf of Accor, Hilton, IHG and Marriott International, as well as continued product development of the GroupSync platform.

GroupSync is available at no cost to all qualified meeting planners. To learn more about Groups360 or to take advantage of the GroupSync suite of tools, visit www.groups360.com.

About Groups 360

Groups360 is simplifying and transforming the way meetings are booked. The company's online marketplace, GroupSync, using its proprietary matching algorithms designed specifically for meeting planners, has helped place thousands of events at the right venue, saving planners time and money. GroupSync's price predictor tool improves transparency, reducing time and effort required to book meetings for both the hotel and the planner. Groups360's management team brings the right mix of innovative technology and industry expertise culled from decades of experience running the country's largest convention hotels. Using GroupSync, planners can search for more than 177,000 properties in 225 countries and territories.

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