Horwath HTL Industry Report: China Hotel Investment & Asset Management Outlook
The coronavirus outbreak in 2020 has been a severe challenge for the hotel industry in China, putting the risk management capability of each operating hotel to the test. While from the perspective of hotel investment and asset management, which are more strategic and forward-thinking than day-to-day operation, the industry will recover from the downturn eventually, the impact of this outbreak will force investors to reconsider their strategic...
The coronavirus outbreak in 2020 has been a severe challenge for the hotel industry in China, putting the risk management capability of each operating hotel to the test. While from the perspective of hotel investment and asset management, which are more strategic and forward-thinking than day-to-day operation, the industry will recover from the downturn eventually, the impact of this outbreak will force investors to reconsider their strategic planning in hotel investment and in asset management. It's crucial for investors to take a positive stand and refocus on the essentials of hotel investment: to evaluate hotel assets from a corporate development standpoint, and to build a more rational evaluation and development plan for the investment, management, and exit strategies for hotel assets.
This is the first survey conducted by Horwath HTL regarding hotel investment and asset management related issues. It is a summary of the results of research based on 226 questionnaires from state-owned enterprises, real estate development companies, asset management companies, funds, investment banks, and others.
In this report, Horwath HTL compiled 15 key trends for the hotel investment and asset management industry in China based on an in-depth analysis of hotel positioning, city hierarchy and location of new-build hotels and existing assets.