STR, SHA partner to advance Singapore hotel performance
STR, the leader in data benchmarking and analytics for the global hospitality industry, has partnered with the Singapore Hotel Association (SHA), the umbrella body for hotels in Singapore, to provide tools for hotel benchmarking and performance advancement. "I'm excited for SHA hotel members to participate in, and make best possible use of, hotel data analytics and benchmarking practices," said Bernard Kee, STR's regional manager for Southeast...
STR, the leader in data benchmarking and analytics for the global hospitality industry, has partnered with the Singapore Hotel Association (SHA), the umbrella body for hotels in Singapore, to provide tools for hotel benchmarking and performance advancement.
"I'm excited for SHA hotel members to participate in, and make best possible use of, hotel data analytics and benchmarking practices," said Bernard Kee, STR's regional manager for Southeast Asia. "It is important that STR and SHA create a unified voice for hotel performance in Singapore. There are many benefits to single-point data collection, and STR is thrilled to share those benefits with the SHA."
"The Singapore Hotel Association is delighted to partner with STR to bring benchmarking practices to 160 hotels and all future hotel members to come," said Margaret Heng, SHA's executive director & SHATEC's chief executive. "STR's accurate, reliable data and commitment to confidentiality is unrivaled in the industry. It is vital that the hotel industry is equipped with this data, and we are happy that STR can bring this to our members. We are confident that SHA members will benefit from benchmarking - not only understanding how their hotel is performing, but how they are performing against their competitors as well."
STR maintains the world's largest hotel performance data sample, which comprises 68,000 hotels and 9.1 million hotel rooms around the world. In March, Singapore experienced its worst month on record for occupancy (38.3%) and revenue per available room (SGD81.35) due to the situation around the COVID-19 pandemic.
About CoStar Group, Inc.
CoStar Group (NASDAQ: CSGP) is a global leader in commercial real estate information, analytics, online marketplaces, and 3D digital twin technology. Founded in 1986, CoStar Group is dedicated to digitizing the world’s real estate, empowering all people to discover properties, insights, and connections that improve their businesses and lives.
CoStar Group’s major brands include CoStar, a leading global provider of commercial real estate data, analytics, and news; LoopNet, the most trafficked commercial real estate marketplace; Apartments.com, the leading platform for apartment rentals; Homes.com, the fastest-growing residential real estate marketplace; and Domain, one of Australia’s leading property marketplaces. CoStar Group’s industry-leading brands also include Matterport, a leading spatial data company whose platform turns buildings into data to make every space more valuable and accessible; STR, a global leader in hospitality data and benchmarking; Ten-X, an online platform for commercial real estate auctions and negotiated bids; and OnTheMarket, a leading residential property portal in the United Kingdom.
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