SiteMinder World Hotel Index Shows New Guests Plan Less As Bookings Surpass A Third Of 2019 Levels
Data by SiteMinder, the global hotel industry's leading guest acquisition platform, reveals that minimal planning will go into the trips of the post-COVID hotel guest. The data stems from new indicators within the World Hotel Index, which show that hotel bookings globally have surpassed a third of 2019 levels - for stays as soon as this month.
"The guest journey remains unchanged, but with a new lens into the post-COVID guest, we are wiser for knowing that today's traveller is a minimalist when it comes to planning. And, for good reason, as we all continue to reflect on how rapidly our world has changed," says Mike Ford, Managing Director at SiteMinder. "The trend of last-minute bookings is truer now than ever before."
Among the most recent findings from the SiteMinder World Hotel Index:
- Hotel bookings in New Zealand have surged from 53.96% YoY to 73.18% YoY in the last two weeks, nearly three-in-four of which are for stays during June and July. The rise comes as the country declared COVID-free status on 8 June.
- Ireland more than tripled its year-over-year figure this past week, from 14.57% YoY to 46.77% YoY, after it was announced that locals could recommence travelling anywhere in their county. Hotels in Ireland are set to reopen at the end of June, and local holidaymakers aren't wasting time. Of all bookings made within the last two weeks, more than 70% are for stays during July and August.
- Taiwan's hotel bookings are almost back to their volumes this same time last year. Taiwan continues to lead the world in momentum, with bookings at 95.72% YoY. Four-in-five of those bookings are for stays in June and July.
To see the hotel booking momentum and guest horizon in other countries, access the live SiteMinder World Hotel Index or sign up for weekly snapshots at HomeForHotels.
In an age of rising choice and accessibility for curious travellers, SiteMinder exists to liberate hoteliers with technology that makes a world of difference. SiteMinder is the global hotel industry's leading guest acquisition platform, ranked among technology pioneers for its smart and simple solutions that put hotels everywhere their guests are, at every stage of their journey. It's this central role that has earned SiteMinder the trust of more than 35,000 hotels, across 160 countries, to generate in excess of 100 million reservations worth over US$35 billion in revenue for hotels each year. For more information, visit www.siteminder.com.
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