Industry Update
Supplier News12 June 2020

Lybra.Tech’s Machine Learning, Demand-Centric RMS Obtained in Acquisition by The Zucchetti Group

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On May 13, 2020, The Zucchetti Group - the leading Italian software development company, with clients in 130+ countries - officially acquired Lybra.Tech - developer of advanced Artificial Intelligence-based, demand centric revenue management software for hotels. After the acquisition, Zucchetti is the majority shareholder, owning 51% of the company.

Lybra.Tech's Intelligent Revenue Assistant (RMS) will integrate The Zucchetti Group's global booking data (collected from the company's hospitality subsidiaries around the world), giving hoteliers access to an unparalleled amount of market and demand data and maximizing the accuracy of the RMS' room rate suggestions, in real-time - no matter how market demand changes - for all types and sizes of hotels, worldwide.

"We recognize the significant value that Lybra.Tech's RMS offers to hotels, making this acquisition an important one for Zucchetti's thriving hospitality technology division," said Angelo Guaragni, Director of Zucchetti Hospitality. "We're excited for the opportunity to nurture and support Lybra.Tech's future growth and, through integration of our data into their RMS, contribute even more to the industry's return to profitability."

"The Zucchetti Group is an important player in the European and international hospitality technology market; in fact, it is one of the top suppliers of hospitality operational software in Europe and worldwide," said Fulvio Giannetti, CEO of Lybra.Tech. "The company is also a hub for innovation, devoting more than 25% of the company's workforce to developing new and game-changing technologies - a priority which we also value highly at Lybra.Tech. We are proud to join this industry-leading company and look forward to collaborating with the company's innovative hospitality industry subsidiaries and partners to, jointly, give hoteliers everything that they need to become - and remain - profitable."

To learn more about the acquisition, about Lybra.Tech and the company's Intelligent Revenue Assistant RMS, or for expert hospitality industry commentary for an upcoming article, please contact Jennifer Nagy at any time: [email protected] or +1.786.420.1160.

About The Zucchetti Group

With more than 6.000 employees, a nationwide distribution network exceeding 1.650 Partners in Italy and 350 in over 50 countries in the world, and more than 600.000 customers, Zucchetti Group is one of the most important Italian companies in the IT sector in Europe. Zucchetti offers a range of products that is unmatched in Italy and Europe, allowing customers to gain major competitive advantages and to rely on a single partner for all their IT needs. Zucchetti designs Software and Hardware solutions and innovative services designed and developed to meet the specific needs of small, medium and large sized companies. For more information about The Zucchetti Group, please visit

About Lybra (Formerly Lybra.Tech)
Lybra is a leading global hospitality technology company, offering an innovative, machine learning revenue management system (RMS) for the global hospitality industry. Lybra's Assistant RMS was designed to improve the quality of hoteliers' lives, by simplifying and automating daily operations to skyrocket their property's bookings and revenue - even in times of decreased demand, like the current COVID-19 pandemic.

In May 2020, Lybra was acquired by The Zucchetti Group, a leading international technology company offering software, hardware and ITC services to many global sectors, including hospitality, education, transport and logistics, manufacturing, among others. As part of The Zucchetti Group, Lybra is even more well-positioned to offer hotel clients the most accurate pricing suggestions because of the wealth of international market and demand data - compiled by the global hospitality technology companies that are owned by The Zucchetti Group - that is now integrated into the company's Assistant RMS. To learn more about Lybra, visit

Jennifer Nagy
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