STR: Preliminary August data for London hotels
STR's preliminary data for London hotels showed higher performance from previous months but at levels significantly lower than historical averages. Comparison with August 2019:
STR's preliminary data for London hotels showed higher performance from previous months but at levels significantly lower than historical averages.
Comparison with August 2019:
- Occupancy: -64.4% to 30.7%
- Average daily rate (ADR): -42.9% to GBP86.40
- Revenue per available room (RevPAR): -79.7% to GBP26.52
Each of the three key performance metrics were up from July levels, while the occupancy and RevPAR levels were London's highest since March. Regional markets in the U.K. continue to outperform capital cities. The most recent video on weekly U.K. performance, which covers 24-30 August, can be found here.
Even with the month-over-month improvement, the occupancy and RevPAR levels are the lowest for any August on record in London.
All of STR's COVID-19 analysis can be found here.