Industry Update
Supplier News 1 October 2020

Fairbrook Hotels Selects STS Cloud Sales and Catering System to Drive Sales

Leading sales and catering platform delivers profitable group sales opportunities for award-winning hotel group

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1 min, LLC, a market leading innovator of hospitality technology for hotels, resorts and venues, has welcomed Fairbrook Hotels as the latest client to implement its STS Cloud software. The system will help Fairbrook's growing roster of properties optimize groups and events sales management, increase conversions, communicate more effectively, and automate processes that enable sales teams to close more business.

Headquartered in Chantilly, Virginia, Fairbrook Hotels is a leading privately owned hotel development and management company. Operating as both an owner and operator of hotel properties, Fairbrook boasts an intimate understanding of the goals of hotel ownership and, moreover, the key strategies required to achieve those goals. Without a dedicated sales and catering platform in place, Fairbrook recognized the need for an all-in-one solution that streamlines lead management, RFPs, digital proposals, bookings, BEOs, contracts, workflow, and can identify performance gaps with detailed reporting.

"After a careful selection process, we recognized that STS technology is unmatched, but it is their commitment to their clients' success and the focus on developing a mutually beneficial partnership that made the decision to partner easy," said Fairbrook Hotels CEO and Founder, Vinay Patel. "When we looked at other sales and catering solutions in the past, we were apprehensive of the high costs associated with overly complicated solutions. We heard so much positive feedback about STS and really liked the system's ease of use and CRM features that enable us to better track and manage data across multiple properties."

In contrast to legacy systems, only STS Cloud offers a full suite of features for unlimited users at a flat monthly fee, and helps operators meet revenue goals through anytime-anywhere data access and integration with multiple PMS systems. With no program or app to install, intuitive modern interface - IT related issues minimized, saving time and resources. STS is trusted by more than 2200 customers around the globe and is recognized for market-leading US-based support and service.

"Fairbrook Hotels is an experienced operator of hotels that has been successful through all economic cycles," says Ryan Hamilton, co-founder of "As the hospitality industry readies itself for recovery in a post-pandemic landscape, industry leaders like Fairbrook are preparing by investing in technology that will reduce costs, increase productivity and boost the bottom line. STS Cloud is a ideal solution for their needs, and we are incredibly proud to be a part of their vision for the future."

About provides the most affordable, full-featured Sales and Catering System for hospitality. Its STS Sales and Catering system is widely used and engineered to give property sales teams the tools to streamline the sales process, and maximize productivity. Founded over 25 years ago, and currently serving over 2200 of the world's leading hotels, resorts, and meeting venues, the next-generation technology is developed and supported from the company's US-based offices. Only STS Cloud offers a full suite of features for unlimited users at a flat monthly fee.'s systems help hotel companies meet revenue goals through anytime-anywhere data access and integration with multiple PMS systems. Available as a desktop or cloud-based solution, STS delivers unparalleled performance to help you thrive in today's competitive sales environment.

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About Fairbrook Hotels

Headquartered in Chantilly, Virginia, Fairbrook Hotels is a growing privately owned hotel development and management company,

Fairbrook Hotels is recognized as a leader in hotel development, investment and acquisition. The company's experience is a result of many years of combined professional experience in hotel business development, financing, acquisitions, franchising, owner relations and hotel operations. Over time we have developed great relationships with franchisors, construction companies, suppliers and all other parties involved.

As both an owner and operator, Fairbrook understands the goals of ownership and applies specific strategies to achieve those goals. Strong partnerships with all major hotel brands, based on extensive product knowledge and expertise, has earned the company approved operator status from all the leading brands.

As an experienced operator of hotels through all economic business cycles, Fairbrook is your partner when you need a driven, professional team with the resources and experience to effectively undertake the difficult assignment of managing distressed hotels nearing foreclosure or receivership. With our size we are able to create a successful mix of large-company scale and small company responsiveness. To learn more visit

Ryan Hamilton
Phone: +1 847 488 0225
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