Industry Update
Supplier News 5 October 2020

The Hotels Network and GCommerce Announce Strategic Partnership

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The Hotels Network, an innovative hotel tech company providing a full-stack direct growth platform, has partnered with GCommerce, a leading, hospitality digital marketing agency,

With GCommerce's proven marketing strategies and The Hotels Network's tools, this partnership will give clients the potential to increase direct bookings, providing websites with personalized shopping experiences for users and strengthening relationships between hotel brands and guests.

"The partnership between The Hotels Network and GCommerce is a natural fit," stated Lindley Cotton, President & Partner of GCommerce. "The Hotels Network's toolkit provides our team with several new methods to improve customer experience on the web and ultimately drive more direct bookings."

GCommerce recently announced its metasearch offering for independent hotels, resorts and vacation rentals. GCommerce will be utilizing The Hotels Network's price comparison as one of the company's primary tools to ensure rate parity for its metasearch clients.

"The Hotels Network and GCommerce share the same passion for helping hoteliers to develop their direct channel", added Juanjo Rodriguez, Founder of The Hotels Network. "We are eager to embark on this exciting project together and will continue to build powerful, new technology that allows hotel brands to maximize conversion rates and revenue."

About GCommerce

Built on the belief that one-size-fits-none, GCommerce strives to eliminate the cookie-cutter approach to digital marketing. Catering to a wide variety of clients in the hospitality and tourism industry, GCommerce provides a customized, strategic, and client-focused approach to digital marketing. Services provided include but are not limited to search engine optimization and marketing, website design and development, display advertising, email marketing, content marketing, and social media advertising and consultation.

Boasting a robust and diverse clientele including industry-leading hotel management groups, luxury and boutique hotel brands, resorts and casinos, franchises and independents, and more. For more information, visit or reach out to [email protected]

About The Hotels Network

Working with over 7,000 hotels around the globe, The Hotels Network offers clients a full-stack growth platform to power their direct channel. By leveraging a series of integrated tools and analytics, hotel brands can attract, engage and convert guests throughout the user journey.

In addition to price comparison, reviews summary and a full suite of personalization options, THN's Oraculo product harnesses machine learning techniques to predict user behavior and then automatically personalizes both the message and the offer for each user. The company's latest innovation, BenchDirect, is the first benchmarking product for the direct channel, providing hotels with never-before-seen competitive data that completely changes the rules of the game.

THN's mission is to improve the online booking experience, grow direct bookings and strengthen the relationship between hotel brands and their guests.

For more information visit: or contact [email protected].

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