Pegasus partners with Green Key on sustainability programme
Green Key supports hotels in Pegasus portfolio with tools and resources for sustainability certification
(LONDON)—Pegasus, a leading global provider of hotel reservations and e-commerce solutions and one of the world's most experienced hotel representation services, today announced a new partnership with Green Key, the world's leading sustainability certification programme for the hospitality industry. The new partnership will provide hotels in the Pegasus portfolio with access to personal support as well as tools and resources for sustainability certification.
"Sustainability has become a top selling point and priority for many corporate travel buyers, and we are seeing increased interest from corporations looking specifically to contract with sustainable properties through chainwide agreements," says Alex Ryll, Director of Global Corporate Sales at Pegasus. "Our partnership with Green Key will give hotels access to important resources and best practices in their journey to reduce their environmental footprint, as well as a way to certify the property with internationally recognized standards."
The Green Key award is based on compliance with a strict set of criteria that are internationally recognised by the Global Sustainable Tourism Council. Green Key's application, audit and award process is standardised and includes regular on-site audits and third-party verification of the award. Green Key was initiated in 1994 and is managed by the international charity, the Foundation for Environmental Education, and its national member organisations. Currently more than 3,200 tourism establishments across 65 countries hold a Green Key certification.
Finn Bolding Thomsen, International Director of the Green Key programme, says, "We are very pleased to work closely together with Pegasus and share our experiences in support of the work with sustainability at Pegasus, both at the central level as well as among interested member hotels in the Pegasus portfolio."
Pegasus and Green Key have kicked off their collaboration with a series of content targeted to hotels interested in taking the first steps to sustainability certification. Green Key has authored a guest article "A Primer on Hotel Sustainability Certification" for Pegasus and recently participated in the webinar "Hotel Sustainability in the Age of COVID-19" together with representatives from Innovation Lighthouse and Hotel Kong Arthur, a Green Key awarded hotel in Copenhagen, Denmark. For additional information on Green Key, visit www.greenkey.global.
Pegasus is the world's most experienced hotel representation service providing a specialized range of powerful sales, marketing, and distribution solutions for hotels. Pegasus is chosen by more than 3,000 independent hotels, small groups and Private Label chains in more than 130 countries, and comprises an extensive and diverse international portfolio that includes luxury, boutique, value, business and resort properties for both business and leisure travellers.
Pegasus offers an unrivalled combination of more than 80 years' experience representing hotels by delivering first class demand-generating solutions. These include preferred travel agent and online partnership agreements, a range of worldwide marketing programs, leading-edge Internet booking engine solutions, comprehensive business intelligence reporting capabilities and award-winning hotel website marketing. The Pegasus hotel portfolio is booked by thousands of travel agencies, travel providers and businesses worldwide, including major global travel management companies such as American Express and CWT, corporations, online distributors, and consortia groups. Visit www.pegs.com for more information.
Build key travel manager relationships and secure lucrative corporate and consortia business with our industry-leading hotel representation and sales program. Hotels using Pegasus Global Sales generate more than $300 million in GDS business annually and boast a 44% RFP win rate for corporate business—nearly 4x that of similar sales solutions.product details