Industry Update
External Article28 December 2020

The Alpina Gstaad: Switzerland’s Cutting-Edge Luxury Hotel With A Unique Purpose

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forbes.com external

2020 is slowly coming to an end. At the same time the winter season in the Swiss Alps is right about to kick-off. Known as one of the most sought-after ski-holiday spots in the world, The Alpina Gstaad is looking forward to opening its doors and welcoming guests (back) to this elegant resort.

The Alpina Gstaad is not just a luxury hotel in the Swiss Alps; it's a haven of wellbeing, where purpose-driven innovation and creativity meet culinary experiences and unique sustainable practices, which you won't experience anywhere else in the world. This is a place you'll leave feeling relaxed, re-energized and with the inspiration to (also) take your steps in making this world a better place.

I met with one of the masterminds behind the hotel's uniqueness, Nachson Mimran, Creative Director and Chairman of the Board at The Alpina Gstaad, and to.org co-founder and Provocateur in Chief.

Nachson, for the hospitality sector, 2020 was a difficult year. How has it been for The Alpina Gstaad?

It was an unexpectedly incredible summer season for us. We had no idea what would happen when we reopened in July, but we were at full occupancy almost all summer. The Alpina Gstaad is a very special place, we focus on wellness and regeneration, on the best waking experiences and the best night's sleep. We're constantly looking for new innovations in those spheres, and sustainable ways of providing cutting edge solutions for our guests. Of course Gstaad is always popular and the Alps have been particularly appealing this year - clean mountain air and some of the most awe-inspiring vistas. This is an extraordinary part of the world, where visitors can indulge in the wonders of nature, hiking, and skiing, and exceptional meals made with local produce; I feel very privileged to be able to spend time in this outstanding region and to be able to share it with our guests.

Read the full article at Forbes

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