Room Demand Pushes Toward Normal For Lesser-Traveled States, Gaps Persist For Key Markets

As we move further into the spring, much of the U.S. continues to make solid progress toward reaching comparable demand levels from 2019. As a reminder, 2019 is being used as the recovery benchmark due to the heavy pandemic impact in 2020.

Recovery trends demonstrated in STR's latest 51-chart demand map show that a small number of lesser-traveled states, such as Idaho, Montana, Mississippi, have recently been meeting or surpassing their 2019 demand levels since the week ending 20 March 2021. Florida and Texas, of course, stood out as popular travel states surpassing 2019 levels during the spring break period.

In contrast, a cross-section of key mid-Atlantic and northeastern markets have shown slower progress and/or fallen behind in their recent demand returns, including New York, Washington, D.C., and Massachusetts.

For a deeper dive into U.S. hotel performance recovery, please refer to STR's Market Recovery Monitor.

If you are interested in the data behind this visual, please contact [email protected].

Visual created by Brian Riley, STR Senior Research Analyst

About CoStar Group, Inc.

CoStar Group (NASDAQ: CSGP) is a global leader in commercial real estate information, analytics, online marketplaces, and 3D digital twin technology. Founded in 1986, CoStar Group is dedicated to digitizing the world’s real estate, empowering all people to discover properties, insights, and connections that improve their businesses and lives.

CoStar Group’s major brands include CoStar, a leading global provider of commercial real estate data, analytics, and news; LoopNet, the most trafficked commercial real estate marketplace; Apartments.com, the leading platform for apartment rentals; Homes.com, the fastest-growing residential real estate marketplace; and Domain, one of Australia’s leading property marketplaces. CoStar Group’s industry-leading brands also include Matterport, a leading spatial data company whose platform turns buildings into data to make every space more valuable and accessible; STR, a global leader in hospitality data and benchmarking; Ten-X, an online platform for commercial real estate auctions and negotiated bids; and OnTheMarket, a leading residential property portal in the United Kingdom.

CoStar Group’s websites attracted over 139 million average monthly unique visitors in the fourth quarter of 2025, serving clients around the world. Headquartered in Arlington, Virginia, CoStar Group is committed to transforming the real estate industry through innovative technology and comprehensive market intelligence. From time to time, we plan to utilize our corporate website as a channel of distribution for material company information. For more information, visit CoStarGroup.com.

Markets & Performance Markets & Performance USA & Canada United States

CoStar Group is a global leader in commercial real estate information, analytics, online marketplaces, and 3D digital twin technology. Founded in 1986, CoStar Group is dedicated to digitizing the world’s real estate, empowering all people to discover properties, insights, and connections that improve their businesses and lives. CoStar Group’s major brands include CoStar, a leading global provider of commercial real estate data, analytics, and...