Hotel Revenue Reaches 50% Of 2019 Level
Total revenue for U.S. hotels reached 50% of the comparable 2019 level, according to STR's March 2021 monthly P&L data release.
BROOMFIELD, Colorado — Total revenue for U.S. hotels reached 50% of the comparable 2019 level, according to STR's March 2021 monthly P&L data release.
GOPPAR, TRevPAR and EBITDA PAR came in higher than any month since February 2020.
- GOPPAR: US$26.79
- TRevPAR: US$86.61
- EBITDA PAR: US$12.77
- LPAR (Labor Costs): US$27.66
Amid hiring difficulties, total labor costs were just 60% of the figure reported for March 2019.
"We have seen continued improvement in room revenue, but with little coming in from F&B and other departments, industry TrevPAR is not gaining as much steam," said Raquel Ortiz, STR's assistant director of financial performance. "At the same time, however, the lack of F&B expenses is allowing profit margins to grow closer to normal. Though other revenues are up compared with recent months, we don't expect to see a significant boost in those numbers until group demand resurfaces.
"Fortunately, not all hotels are struggling. Hotels with enough demand to achieve occupancy levels above 50% have been able to turn a profit. This is especially true for the limited-service segment, where 68% of hotels have remained profitable. These margins are of course at reduced operations in a lot of cases, so some full-service hotels are operating more like limited-service with far less F&B offerings, and some limited-service hotels are operating like extended-stay properties with less daily room cleanings. Overall, profitability is recovering at a slightly quicker pace than anticipated, although the industry has a long way to go."
Industry stakeholders interested in Monthly P&L participation should contact [email protected]. Those interested in subscribing to reports should contact their account manager or [email protected].
Key profitability metrics:
TRevPAR - Total revenue per available room
GOPPAR - Gross operating profit per available room
EBITDA - Earnings before interest, income tax, depreciation, and amortization
LPAR - Total labor costs per available room
Media Contact
Haley Luther
Senior Communications Manager [email protected] +1 (216) 278 0627