Industry Update
Press Release17 May 2021

Hilton embraces pent-up demand for a safe summer of travel as hotels celebrate re-opening across England

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Hilton Worldwide Family/group

London – Today, Hilton is celebrating hotels reopening across England and welcoming back leisure guests for the first time in months, marking a significant milestone in the hospitality industry’s recovery from the pandemic.


Team Members have been busy preparing to welcome back thousands of holidaymakers to its hotels as the business embraces pent-up demand for travel. Teams across the hospitality brands’ 150-strong portfolio of UK hotels are gearing up to launder 900,000 towels, change 400,000 duvet covers, make 600,000 key cards and pop 3,000 Champagne corks over the coming weeks as guests spend time with friends and family indoors again.

Up and down the country, Hilton has seen leisure stay searches rise with popular destinations for summer including Hilton Brighton Metropole, Waldorf Astoria Edinburgh, Hilton Bournemouth and DoubleTree by Hilton Bath. With over 14,000 rooms in London alone, the hotel group has seen searches for London staycations increase by 20 per cent week-on-week, as travellers look to book weekends away in the capital again.

Stephen Cassidy, Managing Director, Hilton UK & Ireland, said: “We are delighted to be welcoming back leisure guests to our properties in England, after what has been the toughest year in the hospitality industry’s history. This is a crucial step to kickstarting tourism activities in the UK, as well as a meaningful recovery for the sector. With pent-up demand for a safe summer of travel, we are excited to be able to welcome British holidaymakers back to Hilton hotels once again, offering best-in-class hospitality, cleanliness and booking flexibility.”

This week, Hilton is also celebrating the launch of two properties in Wales and London. Hilton Garden Inn Snowdonia, the first internationally branded hotel in North Wales, is situated on an all-action site home to the world’s first inland surf lagoon and will open its doors on May 18. The Westminster London, Curio Collection by Hilton, located in one of the city’s most sought-after districts, will open on May 17.

Guests can travel with peace of mind from check-in to check-out with Hilton’s CleanStay programme. New standards include a Hilton CleanStay Room Seal to indicate that a room has not been accessed since being thoroughly cleaned and disinfected, increased frequency of cleaning of all public areas, and flexible housekeeping options.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising more than 6,700 properties and more than 1 million rooms, in 122 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on the 2021 World"s Best Workplaces list, and been recognized as a global leader on the Dow Jones Sustainability Indices for five consecutive years. In 2020, Hilton CleanStay was introduced, bringing an industry-defining standard of cleanliness to hotels worldwide. Through the award-winning guest loyalty program Hilton Honors, the nearly 123 million members who book directly with Hilton can earn Points for hotel stays and experiences money can"t buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.

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