Industry Update
Supplier News 1 June 2021

New Report “The Current State of Technology in Hotels and The Way Forward” Sees Complete Industry Migration Towards Cloud

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Shiji Group

BERLIN, Germany - Shiji Group has released its findings from a report, in collaboration with Travel Singularity, on “The Current State of Technology in Hotels and The Way Forward,” with in-depth findings such as within 2023, the majority of hotel tech infrastructures will be completely deployed to the cloud.

At the beginning of 2021, the consulting firm, Travel Singularity, was commissioned by Shiji Group to conduct a survey on the current state of hotel technology, covering topics ranging from the current location of technology (cloud vs on-premise), integrations, technology goals, evaluation criteria, the role of people, and priorities for the challenging year ahead.

The aim of the survey was to show that the hospitality industry rebound is a global challenge that can be achieved together by putting the right technology at the heart of operations. The report also shows that while touchless technology is an unstoppable trend at the moment, even after the pandemic, hoteliers are still planning to invest in innovation.

Main findings from the survey and report include:

  • The ability to increase profitability and the technology’s capabilities are the top evaluation criteria for selecting new technology.
  • Hoteliers want to find a technology balance. 62% say that a high priority is figuring out the right people/technology balance to operate in the most lean, efficient way possible.
  • Replacing commonly touched items is a priority for hoteliers. Survey Question: Which aspects of the guest journey are you looking to digitize in 2021? 70%: Printed hotel information collateral 37%: Room service requests 37%: Room keys 56%: Check-in/Check-out process.

“With all the changes occurring in the industry from the COVID-19 pandemic, we found the need to conduct a survey on the perception that hoteliers have towards technology adaption today, and moving forward, post-pandemic. Partnering with Travel Singularity, the report shows how the pandemic accelerated the rise of certain technologies, like touchless solutions, and how the industry will rebound together by putting the right technology at the heart of its operations,” said Kevin King, Chief Operating Officer of Shiji Group.

Find the full report and its findings here.

About Travel Singularity

Travel Singularity is a new firm for hotels and travel technology providers, focused on assisting clients with digital disruption and technology changes. Founded in 2019, Travel Singularity's vision is to solve the growing needs for connecting the dots between digital disruption and change with the existing technology and processes in hotels.

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About Shiji Group

Shiji Group is a multi-national technology company that provides software solutions and services for enterprise companies in the hospitality, food service, retail and entertainment industries, ranging from hospitality technology platform, hotel management solutions, food and beverage and retail systems, payment gateways, data management, online distribution and more. Founded in 1998 as a network solutions provider for hotels, Shiji Group today comprises 5,000 employees in 80+ subsidiaries and brands, serving over 91,000 hotels, 200,000 restaurants, and 600,000 retail outlets. 

Shiji develops a network of cloud technology platforms that facilitate data exchange by connecting businesses vertically and horizontally across related industries. The importance of cross-industry integration to connect all levels of the supply chain, from guests to distributors and suppliers of all types is a critical part of our mission. Our goal is to facilitate the transition to fully integrated systems for our clients through a network of platforms that communicate securely and easily so our clients can focus on their core competencies of serving their guests.

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