Taj Is India's Strongest Hospitality Brand

Indian Hotels Company (IHCL), South Asia’s largest hospitality company, announced that its iconic brand – Taj – has been rated as the Number One hospitality brand in India by Brand Finance in their coveted ‘India 100 2021’ report. In addition, it has continued to retain its position amongst the Top Two strongest brands in India across all sectors. Brand Finance is the world's leading brand valuation consultancy.

Speaking about the announcement, Mr. Puneet Chhatwal, Managing Director & Chief Executive Officer, Indian Hotels Company, said, “We are delighted that Taj has been ranked as one of the nation’s strongest brands and Number One in the hospitality industry for the second consecutive year, inspite of the hotel industry being under lockdown for half the year. The brand has demonstrated great resilience while contributing to the community and the country. The Taj brand has been a hallmark of excellence for over a century, and we remain committed towards meeting the evolving needs of all our stakeholders.”

Released by Brand Finance, the report shows Taj securing a BSI (Brand Strength Index) score of 89.3 out of 100 and a corresponding elite AAA brand strength rating based on factors such as marketing investment, stakeholder equity, and business performance. Brand Finance highlights the company’s innovative strategy in the face of the pandemic, and its various COVID relief measures, including hosting medical fraternity across its hotels.

Brand Finance defines Brand Strength as the efficacy of a brand’s performance on intangible measures, relative to its competitors. Each brand is assigned a BSI score out of 100, which feeds into the brand value calculation. Based on the calculations, each brand is assigned a corresponding rating up to AAA in a format similar to credit rating. The full report can be accessed here.

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