Zimbabwe has identified tourism as a central pillar of its National Development Strategy, (NDS 1, 2021-2025). To reflect this, UNWTO is now working with the government on the development of the country’s first Tourism Satellite Account (TSA). The TSA will measure tourism’s contribution to Zimbabwe’s GDP, as well as its size relative to other sectors, and the number of jobs it generates. It will also allow the government to measure the value of public and private investment related to the sector and the effect of international tourism on the country’s balance of payments.

Mr Munesu Munodawafa, the Permanent Secretary in the Ministry of Environment, Climate, Tourism and Hospitality Industry, said, “As we continue to invest in the recovery and re-development of tourism across Zimbabwe, we must be able to accurately measure the importance of tourism to the country’s economy. The development of the TSA is one of the key milestones for the sector under the NDS1 (2021-2025). This tool is critical to aid Government’s decision making and evidence-based policy formulation for a sustainable and resilient tourism sector post COVID-19.”

Elcia Grandcourt, UNWTO Director for Africa said, “We are delighted to work again with Zimbabwe in this important endeavour. We are committed to supporting the government in providing clear data that can help guide key decisions for tourism’s recovery and growth.”

The initiative forms part of the four-year Zimbabwe Destination Development Program, a technical assistance initiative supported by IFC, a member of the World Bank Group. It is being delivered by the Ministry of Environment, Climate, Tourism and Hospitality, the Ministry of Transport and Infrastructure, and sponsored by the Government of Japan. The program supports the recovery of Zimbabwe’s tourism industry and aims to safeguard thousands of jobs amid a sharp decline in travel caused by the global COVID-19 pandemic.

About UN Tourism

The World Tourism Organization (UN Tourism) is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism.

As the leading international organization in the field of tourism, UN Tourism promotes tourism as a driver of economic growth, inclusive development and environmental sustainability and offers leadership and support to the sector in advancing knowledge and tourism policies worldwide.

Our Priorities

Mainstreaming tourism in the global agenda: Advocating the value of tourism as a driver of socio-economic growth and development, its inclusion as a priority in national and international policies and the need to create a level playing field for the sector to develop and prosper.

Promoting sustainable tourism development: Supporting sustainable tourism policies and practices: policies which make optimal use of environmental resources, respect the socio-cultural authenticity of host communities and provide socio-economic benefits for all.

Fostering knowledge, education and capacity building: Supporting countries to assess and address their needs in education and training, as well as providing networks for knowledge creation and exchange.

Improving tourism competitiveness: Improving UN Tourism Members' competitiveness through knowledge creation and exchange, human resources development and the promotion of excellence in areas such as policy planning, statistics and market trends, sustainable tourism development, marketing and promotion, product development and risk and crisis management.

Advancing tourism's contribution to poverty reduction and development: Maximizing the contribution of tourism to poverty reduction and achieving the SDGs by making tourism work as a tool for development and promoting the inclusion of tourism in the development agenda.

Building partnerships: Engaging with the private sector, regional and local tourism organizations, academia and research institutions, civil society and the UN system to build a more sustainable, responsible and competitive tourism sector.

Our Structure

Members: An intergovernmental organization, UN Tourism has 160 Member States, 6 Associate Members, 2 Observers and over 500 Affiliate Members.

Organs: The General Assembly is the supreme organ of the Organization. The Executive Council take all measures, in consultation with the Secretary-General, for the implementation of the decisions and recommendations of the General Assembly and reports to the Assembly.

Secretariat: UN Tourism headquarters are based in Madrid, Spain. The Secretariat is led by the Secretary-General and organized into departments covering issues such as sustainability, education, tourism trends and marketing, sustainable development, statistics and the Tourism Satellite Account (TSA), destination management, ethics and risk and crisis management. The Technical Cooperation and Silk Road Department carries out development projects in over 100 countries worldwide, while the Regional Departments for Africa, the Americas, Asia and the Pacific, Europe and the Middle East serve as the link between UN Tourism and its 160 Member States. The Affiliate Members Department represents UN Tourism's 500 plus Affiliate members.

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