Industry Update
Press Release30 June 2021

Asset World Corporation And Nobu Hospitality Announce Plans To Expand Nobu Hotels And Restaurants In Thailand

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Nobu Hotels

Asset World Corp Public Company Limited (AWC), Thailand's leading integrated lifestyle real estate group and Nobu Hospitality, the global lifestyle brand founded by Nobu Matsuhisa, Robert De Niro and Meir Teper, are delighted to announce a new partnership established to meet the needs of existing and future travellers by creating new unique experiences.


Both parties have signed a memorandum of understanding to complete an area development agreement covering Thailand with intent to open multiple Nobu Hotels and Restaurants exclusively with AWC in Thailand’s most compelling destinations, including Bangkok’s first ever Nobu restaurant, expected to open in time to serve as a spectacular New Year’s countdown viewpoint at the end of 2021.

From the beginning Nobu has been about creating unforgettable experiences around exceptional food. The name Nobu has become synonymous with minimalist, instinctive design, the finest ingredients, a powerful energy, and an innate passion for service. Each hotel and restaurant are fully engaged with the local market and offers guests the place to relax and savour an experience in an atmosphere charged with a sense of being part of something extraordinary. The philosophy of Kokoro – which comes from the Japanese word for heart - is the heartbeat of the brand and what ties the destinations together.

Wallapa Traisorat, Chief Executive Officer and President of AWC, stated:

We are thrilled about this collaboration with Nobu, which is such a perfect partnership of the AWC and Nobu brands and our shared belief in unique offerings, design and creating experiences. From a business perspective, introducing Thailand’s first Nobu restaurant will enhance the value of our existing property Empire Tower, turning it into a large mixed-use facility and lifestyle experience destination right in the middle of the Bangkok CBD. Moreover, it will uplift the spirit of Thailand’s capital city, Bangkok with the uniqueness of Nobu furthering the city as a world class food and beverage destination. Our shared growth plan is to extend to a hotel under the Nobu brand in the future, which is to feature exquisite cuisine at every meal and a distinct, intriguing design. All of this is an affirmation that AWC is committed to building value for the tourism industry, that we are a key player ready to meet the existing and future needs of tourists from across the globe as well as Thai travellers of any lifestyle.”

We are extremely excited to be working with leading lifestyle real estate developer AWC in Thailand to develop Nobu Hotels and Restaurants. Partners are extremely important for us, and with the leadership of Wallapa Traisorat we know that the future is bright with Nobu in Thailand and beyond,” stated Chef Nobu Matsuhisa, Robert De Niro and Meir Teper.

Trevor Horwell, CEO of Nobu Hospitality stated, “We are excited to be entering into a new partnership with AWC. Our strategy looking forward is to grow our brand with both regional and national partners so that they can access our business model and strength on a multi-site basis as others have successfully done before.

About Asset World Corp Public Company Limited

Asset World Corp Public Company Limited (“AWC”) is Thailand’s leading integrated lifestyle real estate group under TCC Group, with a sustainable diversified development pipeline for future growth as well as the potential for long-term capital appreciation. AWC’s business operations are organized into two principal segments:

(i) Hospitality, comprising hotels managed and operated by the world’s leading hotel chains including Marriott, The Luxury Collection, Okura, Le Méridien, Banyan Tree, Hilton, DoubleTree by Hilton, Sheraton, Melia, and Holiday Inn

(ii) Retail and Commercial Building, comprising Retail and Wholesale group which includes world-class tourist lifestyle destination, community shopping mall, community market and wholesale space, with such well-known projects as Asiatique the Riverfront, Gateway at Bangsue, Pantip Plaza Pratunam and Tawanna Bangkapi; and Office Building group with prominent projects located in highly sought-after, central business district in Bangkok like Empire Tower, Athenee Tower, etc.

Recently on Oct 10, Asset World Corporation succeeded in listing on the Stock Exchange of Thailand (SET) in the real estate and construction industry under the property development category. Indeed, AWC’s market capitalization was highest in SET history (According to the Bloomberg Database).

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Recently named one of luxury's 25 Most Innovative Brands by Robb Report, Nobu Hospitality is ranked among an elite selection of global luxury hospitality brands. The natural growth of the Nobu luxury brand built on service, image and hospitality, offers the complete spectrum of hotel and restaurant management for unique projects around the world.
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About Nobu Hospitality | Named one of luxury's 25 Most Innovative Brands by Robb Report, Nobu Hospitality is ranked among an elite selection of global luxury brands. The natural growth of Nobu Hospitality, built on service, image, and reputation, offers the complete spectrum of hotel, restaurant and residence management for unique projects around the world. Founded by Nobu Matsuhisa, Robert De Niro and Meir Teper, with operations spanning six continents, the Nobu brand thrives in the world's capitals as the ultimate destination lifestyle experience. Nobu Hotels have been awarded an array of accolades, including Hottest New Hotels by CNN Travel, Wallpaper Best Urban Hotel, Top North America Hotel Opening by Luxury Travel Advisor, and Luxury Travel Advisor's Award of Excellence. The first Nobu Hotel opened in 2013 as a boutique hotel within Caesars Palace Las Vegas, Nobu Hotel City of Dreams Manila opened in 2014, Nobu Hotel Miami Beach in 2016 and the Nobu Ryokan Malibu, Nobu Hotel London Shoreditch, Nobu Hotel Ibiza Bay and Nobu Hotel Palo Alto opened in 2017 and Nobu Hotel Marbella opened in 2018. Nobu Hotel Los Cabos and Nobu Hotel Barcelona both launched in 2019, with Nobu Hotel Chicago, Nobu Hotel Warsaw and Nobu Hotel London Portman Square opening in 2020. Nobu Hotels are in development for Riyadh, Toronto, São Paulo, Atlanta, Tel Aviv and Marrakech. Nobu is strategically focused on further expanding its global portfolio of hotels through a solid development pipeline. Follow us on Instagram @NobuHotels.

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