Industry Update
Press Release 7 July 2021

Mixed Picture: Occupancy On The Books In Barcelona And The Balearic Islands

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Earlier this year during the Hotel Data Conference: Global Edition, we presented an occupancy-on-the-books update for the Barcelona and Balearic Island markets. Fast-forward to the latest 365-day outlook (as of 7 June 2021), and we still see a mixture picture but with some improvement for these two key hotel markets in the Mediterranean region.

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Forward STAR helps hoteliers strategize more effectively for the future, allowing you to continuously monitor the marketplace and evaluate the impacts of your decisions for the times ahead.

Barcelona was heavily impacted by a lack of its usual demand drivers, such as international travel and events. Back in March we saw larger spikes in hotel occupancy on the books around events such as the Mobile World Congress 2021 at the end of June and Seafood Expo 2021 in September. Both events either went to a hybrid format or were postponed, and as of 7 Junee, those spikes in hotel forward occupancy have fallen flat. On a more positive note, the summer months of July and August 2021 are trending higher than previously seen in March. Looking ahead to 2022, occupancy on the books does spike in February with Mobile World Congress expected to come back in its usual spot towards the end of February and a technology expo being hosted at the beginning of February.

As of 1 March 2021, hotel occupancy on the books for the Balearic Islands was building up gradually toward the summer months. However, as shown by the dip around the start of July, there was a lack of confidence in booking travel on a long lead time with the uncertainty around restrictions. Lead times remain short, but the outlook for the Balearics has since changed slightly, and occupancy on the books is looking healthier, reaching almost 30% for the summer months. Occupancy on the books tails off around October as the summer season ends.

The Balearics are one to watch over the next few weeks as the UK’s announcement to add the islands to its travel green list was significant. However, to curb the threat of the rising delta variant, the Spanish government swiftly responded by adding new quarantine and vaccination requirements for entry into Spain. Should some of these restrictions on travel to the islands ease, the market could benefit from being on this currently exclusive green list of countries.

For more information about our occupancy on the books data, check out Forward STAR

About STR

STR provides premium data benchmarking, analytics and marketplace insights for the global hospitality industry. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit str.com and costargroup.com.

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