RateGain Technologies, a provider of SaaS solutions for travel and hospitality, announced today the launch of Demand.AI, a self-serve unique SaaS solution powered by AI to help businesses track hyper-local demand at a city level and optimize their commercial strategy and ensure better ROI.

Increased volatility due to COVID-19 has made it difficult for any business to plan for the future. In addition, COVID-19 introduced an anomaly in demand forecasting by disrupting historical data trends, making it less reliable to understand how much demand they can expect in the next couple of months.

While the pandemic has been challenging for most industries that depend on tourism to drive revenues, the challenge has been more pronounced for teams that depend on historical data for planning their future demand, especially in hotels, airlines, vacation rentals, car rentals, destination-marketing organizations and tourism boards.

The inaccurate forecast also affects agencies that need to deliver localized outdoor campaigns and events dependent on footfall in a specific locality in the city, and hence the need for an easy-to-use and affordable platform has never been higher.

Demand.AI solves this by providing a demand index for a city ranked from 0 to 100 to help them understand how demand is evolving over 75 days. The easy-to-use and instantly accessible platform also allow the user to track demand for each locality using a map-view or a table view to compare which locality in each city will see higher demand.

Apart from the demand index, users will also understand which local events are creating a surge in demand, what type of demand would be coming into the city, and how it would affect hotel and vacation rental bookings.

Conceptualized and developed by RG Labs in six months, RateGain’s in-house incubator, the product leverages RateGain’s data lake that stores historical data and uses search, price points, and transactions data. This is further combined with other demand indicators such as active COVID cases, vaccination numbers, events, airline capacity, and bookings to give a forecast using AI, which is refreshed on a weekly basis.

Traditional Demand forecasting products are complex to derive insights and always have a medium to long incubation period, however as most of the industry tackles volatility and looks for accelerated digitization they cannot afford to wait to get actionable insights and this is where Demand.AI can help solve this immediate need for any business that depends on travel-induced demand.

Commenting on the launch, Bhanu Chopra, Founder, RateGain, said, “We know that today Tourism, directly and indirectly, creates 3 out of every ten jobs in the world according to WTTC. However, the inability of businesses to understand future travel demand and its impact on them creates poor customer experiences and lost revenue opportunities to recover from the pandemic. With Demand.AI, we are committed to make the future of travel clear and make it simple, clear, and instant, helping any travel-related businesses recover from the pandemic easily.”

Users can sign up to get full access for a free trial for two weeks by signing up on https://www.demand-ai.com.

About RateGain

RateGain Travel Technologies Limited is a global provider of SaaS solutions for travel and hospitality that works with 3100+ customers and 700+ partners in 100+ countries, helping them accelerate revenue generation through acquisition, retention, and wallet share expansion.*

RateGain today is one of the world's largest processors of online hotel transactions. RateGain is also world's largest aggregators and processors of travel pricing data for the hospitality and travel industry and has one of the world's most comprehensive travel intent data. Founded in 2004 and headquartered in India, today RateGain works with the Top 23 of 30 Hotel Chains, the Top 25 of 30 Online Travel Agents, and all the top car rentals, including 8 Global Fortune 500 companies, in unlocking new revenue every day.* For more information, please visit www.rategain.com.

*
As of September 30, 2023.

Forward-Looking Statements
Statements in this document relating to future status, events, or circumstances, including but not limited to statements about plans and objectives, the progress and results of research and development, potential project characteristics, project potential, and target dates for project-related issues are forward-looking statements based on estimates and the anticipated effects of future events on current and developing circumstances. Such statements are subject to numerous risks and uncertainties and are not necessarily predictive of future results. Actual results may differ materially from those anticipated in the forward-looking statements. The company assumes no obligation to update forward-looking statements to reflect actual results changed assumptions or other factors.

Ankit Chaturvedi
AVP-Marketing
+91 9654502760