The Virginian Lodge in Jackson Hole, Wyo. Joins Springboard Hospitality Portfolio and Announces General Manager Appointment
Gem of the West Will Unveil New Look in January 2022 with All-New Guest Rooms, Restaurants and Amenities, Under the Leadership of General Manager Stacey King Brogan
Springboard Hospitality, a leading hospitality management company, welcomes The Virginian Lodge in Jackson Hole, Wyo. to its portfolio of 38 independent and branded properties throughout the U.S.. Set on 13 pristine acres only a few minutes’ walk from the town center of Jackson, The Virginian Lodge has cultivated a legacy of welcoming guests to the gateway of the West since the 1960s. Springboard Hospitality’s seasoned management team is leading the reimagination of the hotel which will debut in January 2022. The company’s new affiliate, Springboard Investment Advisors, advised on structuring the hotel’s management contract and co-investment, alongside Chicago-based Waterton, a real estate investment and property management company. Hospitality veteran and longtime Jackson resident, Stacey King Brogan, has assumed the general manager role.
As travelers seek wide open spaces and experiences that feel connected to the destination, the all-new Virginian Lodge will welcome back guests to 165 new rooms in January that are contemporary yet timeless, rugged yet approachable. The new guest rooms are situated around a brand-new central pool and a large courtyard punctuated with firepits and cozy Adirondack chairs. Billy’s Burgers, once a Jackson classic serving giant burgers made from scratch, will be reborn in a new space that honors the original alongside the spirited and always fun Saloon outfitted in leather banquettes with mountain décor, all centered around a roaring stone fireplace. For adventurous guests on the go, they can stop by Ginny’s Bottle Shop, the hotel’s onsite store with a drive through window curating craft cocktail kits, signature sloshies and a unique selection of wines and beers. The Virginian Lodge’s 13-acre downtown oasis is complete with an all-new event space, Wister Hall, in addition to a 10-person board room.
“Americans have once again rediscovered and fallen in love with their own backyard and The Virginian Lodge is the perfect gateway to explore the true West. The beloved Jackson hotel is the perfect complement to our portfolio as we continue to strategically grow Springboard Hospitality’s presence across the country,” said Chief Executive Officer Ben Rafter. “We look forward to providing our dynamic management services and technology solutions and introducing the next era of The Virginian Lodge.”
A true Jackson insider, having previously held general manager posts at Rustic Inn Jackson Hole Creekside Resort & Spa as well as The Lodge at Jackson Hole, Stacey King Brogan brings her destination and management expertise to lead the renovation of The Virginian Lodge. She oversees all management of the hotel’s day-to-day operations and plays an integral role in bringing the vision for the new Virginian Lodge to life, as well as assembling a best-in-class team.
“The Virginian Lodge is a dream project to lead. Thoughtfully restoring and modernizing this legend of a property is an honor and a whole lot of fun.” said General Manager Stacey King Brogan. “The Virg’ is a remarkably special place that embodies the adventurous spirit, sense of community, and laid-back hospitality for which Jackson is known. We can’t wait to share The Virginian’s renewed sense of warm nostalgia and contemporary comfort with our guests in January.”
To explore the new Virginian Lodge or book a stay, please visit www.virginianlodge.com
About Springboard Hospitality
Springboard Hospitality is a premier third-party hotel management company, dedicated to transforming people, properties, and communities. Currently operating 40 hotels and resorts across 10 states, Springboard is a leader in lifestyle hotels in urban and resort markets. Led by technology entrepreneur Ben Rafter, Springboard specializes in creating customizable management and quantifiable returns on investment. The company offers a full spectrum of hotel services with expertise in operations, capital planning, marketing, revenue management, sales and human resources. The Springboard Hospitality team is committed to going above and beyond with high-touch, personalized service in every aspect of its operations, from its interactions with guests to its relationships with owners.
For more information, please visit www.springboardhospitality.com. Follow Springboard Hospitality on Facebook, Instagram, and LinkedIn.