Hyde Continues Tremendous Growth with Announcement ff Hyde Paradox Hotel London City

NEW YORK - Hyde Hotels today announced Hyde Paradox Hotel London City, which will be coming soon to the historic location by the Old Bailey in the heart of London. The 110-room property will occupy 15 Old Bailey, a building originally known as the 'Spiers & Pond Hotel'. Built in 1874 by architect Evans Cronk and converted to office use in the early 1900s, the latest re-conversion by Hyde London City owners, OB Capital seeks to return the asset back to the iconic hotel that it once was. This stylish property will provide a sanctuary for those in-the-know seeking a luxurious hideaway while in the city.

Hyde Hotels, Resorts & Residences is part of Ennismore, a creative hospitality company rooted in culture and community, with a global collective of entrepreneurial and founder-built brands with purpose at their heart. Ennismore is a joint venture with Accor, formed in 2021.

OB Capital is a London-based joint venture between Boscalt, a member of Edmond de Rothschild Private Equity partnerships and the entrepreneur Alex Shamash.

Philippe Zrihen, Brand COO & Head of Americas, Ennismore said, "Hyde London will be our first Hyde property in Europe and our second international location. We are incredibly excited to be introducing Hyde to London, particularly at this location, which possesses such an incredibly rich history. Hyde Paradox Hotel London City will be a destination unto itself, bringing a new kind of hospitality grounded in the spirit of discovery, the fantasy of nightlife and the adventure of connection."

Liza Masías, Co-Founder of Boscalt said: "It is very exciting for our team at Boscalt, to be a part of the story of the first Hyde hotel in Europe. With unique offerings like a Japanese influenced speakeasy bar and a Mediterranean restaurant spotlighting Levantine cuisine, we hope it will become the most sought-after lifestyle hotel in the area."

Alex Shamash, Founder of OB Capital said "It's been an absolute pleasure bringing this dream to reality. We look forward to delivering a unique hotel to captivate the traveller looking for a holistic lifestyle experience. We can't wait to establish the Hyde Paradox as a must-stay hotel for both visitors and locals, thanks to our unrivalled food & beverage outlets, impressive rooms, and eccentric décor by our award-winning design team."

Upon opening, the seven-story hotel will feature 110 guest rooms, meeting rooms, and two full-service restaurants along with a speakeasy bar; each perfectly curated by Hyde Hotels.

About OB Capital Ltd

OB Capital Ltd is a London based joint venture between Boscalt and the company founded by Alex Shamash.

Boscalt invests in hotels across major European cities. It creates substantial value by combining hospitality, real estate, corporate finance, and sustainability. The Fund focus is the upper end of the hotel market, upscale to luxury on prime locations of key European cities - requiring a high level of hospitality expertise and resources and delivering long-term value.

Alex Shamash is a London based developer and entrepreneur who is excited to finally enter the world of hospitality. Through combining his love of travel with his property experience, he is confident that the team can deliver a hospitality experience like no other. Alex has developed a clear vison of the type of hotel which is missing in the City of London and looks forward to welcoming the world to the Hyde Paradox Hotel.