COVID-19 webinar summary: 5 key points on Brazil hotel performance, 2 December

Knowing you might not have time to watch our full webinars, we are pleased to continue our series of COVID-19 webinar summaries. In this latest edition, we talk performance in Brazil.

Regional markets

Brazil’s regional destinations have continued leading recovery in the market thanks to the demand of national tourists. For instance in October, the São Paulo Regional market recovered 84.3% of its 2019 occupancy comparable. São Paulo recovered just 69.6% using that same 2021 vs. 2019 measurement.

Business is coming

Like the rest of the world, leisure markets in Brazil have seen steady occupancy increases due to rising domestic demand. However, corporate demand and events are starting to resume in São Paulo. During the Brazilian Grand Prix held in mid-November, the market surpassed its 2019 occupancy levels.

Resorts vs. Urban Hotels

Due to continuous leisure demand growth, resorts continue to lead rate recovery in the country. For the October year-to-date period, resorts posted a 33% ADR increase over 2019 levels, whereas room rates in city hotels were down 15%.

School holidays

Earlier this year, on the day before school holidays (7 September), resort occupancy reached 74.6%.

Interior vs. Littoral Resorts

In October, hotels located in the littoral saw occupancy levels of 79.4%, while hotels located in the interior of the country reached just 45.9% occupancy.

For further insights into COVID-19’s impact on global hotel performance, visit our content hub.