STR: Paris leads Europe in New Year’s hotel booking levels
Lifted by the upcoming holiday season, hotel occupancy on the books is rising in Paris with a peak of more than 70% on New Year’s Eve, according to STR’s Forward STAR.
For comparison, Rome and London New Year’s Eve occupancy on the books sits at 56.1% and 52.3%, respectively, while Brussels is even lower at 34.3%.
“Some European markets have been more successful than others in pulling themselves up from pandemic low points despite a massive void in international arrivals,” said Thomas Emanuel, STR’s director. “With the upcoming holiday season, Paris has shown stronger hotel demand than other European capitals. Some of those capitals, such as Brussels and Vienna, continue to struggle to generate momentum due to increased restrictions in the markets.”
All of STR’s COVID-19 analysis can be found here.
STR provides premium data benchmarking, analytics and marketplace insights for the global hospitality industry. Founded in 1985, STR maintains a presence in 15 countries with a corporate North American headquarters in Hendersonville, Tennessee, an international headquarters in London, and an Asia Pacific headquarters in Singapore. STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit str.com and costargroup.com.